When we talk about digital marketing, there are two approaches—SEO and PPC. SEO stands for search engine optimization. PPC stands for pay-per-click. If you’re a law firm, for example, you may need to use both SEO and PPC, or you might decide to focus on one more than the other. For example, your …
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What Can Kill Your SEO?
You’ve worked hard over months to improve your SEO and get your website to rank for your key phrases, and then it all goes wrong and your website disappears from sight. It’s a common and frustrating problem. So how did it happen? There are a number of website issues that can kill your SEO …
5 Helpful Contractor Marketing Tips You Need to Know
Statistics show that SEO drives 1,000% more traffic than organic social media. What does this mean? First, it is essential to understand that SEO stands for search engine optimization. Why is SEO important to your business? Should you make it a part of your marketing approach to customers? How …
Top 7 Benefits of SEM: Search Engine Marketing
Do you want to be at the top of the SERP (Search Engine Result Page) with your website but, not know how to do that? Don't worry, we've got you covered with the finest strategy for getting your website to the top of the search results and increasing visitors to your website. In this article, we …
5 Ways to Optimize Your Website and Increase Traffic
As a business, you may want a website you can direct your customers to so you can get more sales. After all, more traffic means more customers, so here are five ways you can better optimize your website. Improve the SEO Search engine optimization (SEO) means your website puts emphasis on using …
SEO for Small Businesses: The Answers You Are Looking For
Are you a small business owner and want to understand what SEO is and how it works? Then you'll want to read a beginner's guide that answers all your questions. Running a small business is difficult. Many firms fail in the first year, and even fewer survive the next five years. Even businesses …