Most small businesses do not have the kind of capital and the staff like that of the big companies. This is why a well-thought-out and creative marketing strategy is vital. If you are a marketer with experience, you know how important it is to keep up with the future of business trends, new marketing channels, and other essential marketing factors that are beneficial for your … [Read more...]
Using social media has become essential in any marketing strategy today – it’s no longer just a trend. With millions of posts, photos, videos, and other content shared daily on social media, it’s amazing how much data and insight you can collect from consumers. Social media has enabled entrepreneurs to build closer relationships with customers and have real-time conversations … [Read more...]
Small businesses usually don't have enough money to survive through a bad year, so owners have to make careful decisions on how to cut the costs and increase the revenue. Whether it's tough competition, financial obstacles, or being unprepared for rapid growth of business, there are a lot of reasons why many companies end up in debt within five years. So, should you panic? The … [Read more...]
Instagram is all about creating a positive first impression. When customers land on your page they should instantly get a positive impression of your business. Your Instagram page should represent what your brand is all about and look to connect with your customers in a meaningful way. This infographic from M2 On Hold takes you through everything you need to know about how … [Read more...]
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]
When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and add valuable sales revenue to your business. The reason conversions matter so … [Read more...]
Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]
Starting and running a business can be costly. If we are not careful, spiralling costs can get on top of us and make our cash flow very unhealthy. So let’s look at some ways of saving on costs. This list of 5 free tools for small business is a great starting place. These tools represent not only a great cost saving opportunity, but also a chance to improve productivity within … [Read more...]
Having a unique product or idea is not the only key to creating a successful startup. It is almost impossible to create a viable business by yourself, so you need to build a team with the right types of professionals. You should find people who will supplement your own skills and knowledge to create a perfectly well-rounded team of professionals. If you are in the beginning … [Read more...]
You have a strong business idea and are ready to get your new company off the ground. Knowing where to go from there can be difficult for a beginning entrepreneur. New business owners are often excited to be realizing their dream yet neglect to take care of important details that are essential to turning your plan into a thriving company. Here are some ideas to help get your … [Read more...]
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