Digital Marketing

Digital Marketing 101 for Your Business

Just a few years ago, traditional marketing was just as effective as digital marketing. Fast forward to today and the digital world has grown at an unbelievable rate. Internet and social media usage are increasing each year and businesses are starting to leverage this growth through digital marketing. If you’re trying to grow your start-up, you’ll need to create a strong … [Read more...]

How to Build a Visual Content Strategy for Your Business

Humans are visual beings in nature. Moreover, most people tend to absorb and react to visual information faster and more effectively than words. That said, visuals are essential to creating content that can help your business stand out and draw in an audience. Visuals can help make text-centric content more digestible, readable, and memorable, and it also allows you to craft … [Read more...]

How to Connect With a Digital Marketer

Have you ever watched the movie Catch Me If You Can? It is a brilliant movie that features big stars like Leonardo DiCaprio and Tom Hanks. The film showcases the true-life story of Frank Abagnale. Before the age of 19, he made millions of dollars by posing as a doctor, pilot, and Parish prosecutor. What point are we trying to make here? Well, every industry has its fair … [Read more...]

How Can Your Brand Use ‘Gamification’ as a Digital Marketing Tool?

With the amount of competition and information both increasing in the business world, it has become more difficult for brands to grab users’ attention and retain their interest. As a result, you will need to find new and interactive ways to improve your digital marketing strategy. One of the best strategies for increasing user engagement and interest is the use of … [Read more...]

7 Questions to Ask When Consulting a Digital Marketer

Going into business for yourself can be a risky move. It will be up to you to take all of the needed measures to reduce this risk. One of the best things you can do is engage the services of an experienced digital marketing agency. Here are the top seven questions you need to ask when you consult a marketing service. How Much Will Your Services Cost Me? The first and most … [Read more...]

4 Reasons Why You Should Use a PPC Agency for Your Business

Digital marketing continues to evolve on an almost daily basis. Following nearly two years of  unprecedented global disruption, now is the perfect time for businesses to capitalize on these new expectations that consumers have for companies. However, we know that if you’re solely working on growing your business and satisfying consumer needs, tackling the world of digital … [Read more...]

Think Again with Matt Grisafe of AV Programming Associates

This interview is part of the “Think Again” series, in which Businessing Magazine talks to small business owners about how their companies have evolved and how things don't always go as originally expected. In this interview, we asked Matt Grisafe of AV Programing Associates about how his business has grown and changed in the last 20 years. Tell Us a Little about Your … [Read more...]

How Can Your Organization Get the Most Out of Digital Signage?

Should your organization be using digital signage? Digital billboards today have never been easier to deploy in a wide range of industries. From pop up digital billboard rentals to permanent fixtures, digital signage can attract attention, monetize spaces, and create a memorable experience at brand activations. Digital signage gives you a competitive edge when it comes to … [Read more...]

5 Cost-Cutting Techniques Every Business Should Utilize

Running a business is extremely difficult. With the lasting impacts of the pandemic and a lot of uncertainty, it’s now even harder for businesses to succeed than before. As a result, most business owners are looking for ways to slash expenses and save money. They feel like they may end up needing every penny, and they may be right. Thankfully, there are cost-cutting strategies … [Read more...]

A Small Business’ Guide to Digital Marketing Outsourcing

In the modern entrepreneurial world, marketing is an important aspect that every business should strive to achieve. It helps create brand awareness and generates leads for your business which might later translate to sales.  However, using your employees to market your business might not be a viable decision because it might take up much of their time, leaving other business … [Read more...]