Running a small business is no easy task. You’re constantly spinning plates, trying to develop and maintain a loyal customer base while still making money in the process. Luckily, 70 percent of small businesses last at least two years. To make sure your business is a part of this majority, here are a few steps you can take. Grow at the Right Rate Common sense says that the … [Read more...]
One of the biggest hurdles that you will face as a start-up is the task of raising awareness and getting word about your new business out to the masses. Many people prefer to stick to what they know, meaning that they are more likely to choose businesses or services whose names are already familiar to them, rather than taking a gamble on something new. For that reason, it is … [Read more...]
As with almost everything, marketing has evolved with the times. Just seeing the changes from the 1990s vs. 2017 is enough to give anyone a blast from the past. The advent of new technologies and trends meant businesses had to change the way they marketed their product or services to people. Remaining stagnant meant financial death, so companies throughout time have molded … [Read more...]
Digital marketing, digital advertising, digital media, and digital jargons - they are everywhere, and it’s all we hear about these days. We’re now residing in a digital world where only websites, social media, and apps matter. Books are now in downloadable forms. Even dictionaries come in app forms too. When was the last time you held a physical copy of your holiday photos? … [Read more...]
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]
Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]
We live in a world of information overload. The direct effect is that getting people’s attention is harder than ever before. Customers have been empowered with increasing access to choice and knowledge. The beginning of any purchase journey is progressively migrating online, with salespeople losing influence as prospects utilize them later in the buying process, if at … [Read more...]
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