Digital marketing continues to evolve on an almost daily basis. Following nearly two years of unprecedented global disruption, now is the perfect time for businesses to capitalize on these new expectations that consumers have for companies. However, we know that if you’re solely working on growing your business and satisfying consumer needs, tackling the world of digital … [Read more...]
This interview is part of the “Think Again” series, in which Businessing Magazine talks to small business owners about how their companies have evolved and how things don't always go as originally expected. In this interview, we asked Matt Grisafe of AV Programing Associates about how his business has grown and changed in the last 20 years. Tell Us a Little about Your … [Read more...]
Should your organization be using digital signage? Digital billboards today have never been easier to deploy in a wide range of industries. From pop up digital billboard rentals to permanent fixtures, digital signage can attract attention, monetize spaces, and create a memorable experience at brand activations. Digital signage gives you a competitive edge when it comes to … [Read more...]
Running a business is extremely difficult. With the lasting impacts of the pandemic and a lot of uncertainty, it’s now even harder for businesses to succeed than before. As a result, most business owners are looking for ways to slash expenses and save money. They feel like they may end up needing every penny, and they may be right. Thankfully, there are cost-cutting strategies … [Read more...]
In the modern entrepreneurial world, marketing is an important aspect that every business should strive to achieve. It helps create brand awareness and generates leads for your business which might later translate to sales. However, using your employees to market your business might not be a viable decision because it might take up much of their time, leaving other business … [Read more...]
Today, many companies are using email marketing software to help them reach their audience and stay in touch with customers. The purpose of email marketing is to acquire new customers and to keep existing customers satisfied with the services or products that you’re providing them. When you utilize this strategy, you can reach a vast audience at a low cost. All you need to do … [Read more...]
Whether your business has long been in the industry or it's still a new one, there's always that need to market it effectively. It's not enough to stay in business and expect to stay strong and competitive without making an effort to do so. Marketing is necessary for your business to be competitive and to continue holding a significant market share. Along that line, you may … [Read more...]
The global cyber security market was valued at $156.5 billion in 2019 and is expected to expand at a compound annual growth rate of 10% from 2020 to 2027, according to figures released by Grand View Research. The industry plays a vital role in the fight against online threats like data breaches and fraud. However, the numbers also indicate that the market is well-defined and … [Read more...]
Digital marketing is an increasingly popular form of reaching out to potential clients. You now have more options to find customers online than ever before, but there are a few hindrances in the way. For instance, digital marketing strategies take time to work and require constant monitoring, tweaking, and testing for optimum performance. That’s why businesses big and small … [Read more...]
If there’s one thing we’ve learned from the past year, it’s not to underestimate the power of the World Wide Web. For a large part of the population worldwide, the internet was a lifesaver (literally and metaphorically) during this pandemic, enabling them to maintain some sort of work routine even under the harshest of restrictions. That’s why we’re pretty sure that now, … [Read more...]
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