A balanced marketing approach is a critical element in order for businesses to thrive. It can often be detrimental to the longevity of an enterprise if it focuses on any one generation to the exclusion of others. However, some demographics like the baby boomers or Generation X have been around long enough for marketers to gather a larger quantity of data in order to understand … [Read more...]
Where it used to be that digital marketing was an option and not a necessity, in today’s high-tech world, any company that is hoping to have a successful marketing campaign absolutely must include a digital aspect. Digital marketing opens the door to a whole other slew of potential clients and customers and provides companies with the ability to grow and reach a broader … [Read more...]
Selling private label products is a great way to free yourself – and your business – from the hassles of manufacturing. You can focus on developing your brand and marketing your products while a reliable private label supplier handles the R&D and distribution for you. There are a lot of opportunities to seize and you can be more agile as a business with the help of … [Read more...]
Starting your own business is considered by many people to be the definition of self-reliance. I know this was my first impression of what it’s like to be a small business owner. But as time went on and my experience in business grew, it occurred to me this couldn’t be further from the truth. The reality is that businesses, just like individuals, come to depend on a network … [Read more...]
As your small business grows into something bigger, your ability to manage everything yourself begins to dwindle. It simply becomes too difficult to keep putting on different hats at various parts of the day for 60+ hours a week. At some point you have to admit you need help. But while hiring employees represents a large portion of the solution to this problem, it isn’t the … [Read more...]
Entrepreneurs are often seen as individuals who achieve business success on their own. While it’s true that entrepreneurial success is driven primarily by the vision and leadership of a single person, that doesn’t mean this individual is able to accomplish their business goals entirely on their own. Even so-called solopreneurs are eventually going to depend on one or more … [Read more...]
As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit from local trade primarily (hairdressing salons, coffee shops, electricians) … [Read more...]
Everybody understands the importance of promoting a business, but not everyone is gifted at finding ways to extend their clientele reach. It can be particularly difficult to market a construction company or contractor as new and exciting. Here are a few simple steps to get your construction business noticed. Set a Budget When planning a marketing campaign, it’s important to … [Read more...]
As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to investigate how digital marketing can help you boost the online presence of your … [Read more...]
The future looks bright for small businesses, with consumers increasingly drawn towards shopping small. At Vistaprint, we recently surveyed 1,500 U.S. consumers, and more than three-quarters said that shopping at or using a small business is important to them. The main driver is the impact these businesses have on the local community. In fact, more than double the number of … [Read more...]
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