SaaS businesses sell services, which is very different from selling tangible products. Because these are intangible products, it can be a lot more difficult to engage people using traditional marketing strategies and efforts like social media. SaaS businesses have to take a different approach, and …
Digital Marketing Articles and Interviews (tag)
Tips for Marketing a New Brand
You might have the best product in the world, but it’s going to be useless unless the right customers know about it. Although marketing has become easier than it was fifty years ago, it has also become super-competitive. So in this article, we’ll share six useful tips that can help you reach your …
What Business Strategies Should Local Companies Use in 2022?
When 65% of new businesses fail within 10 years of launching, being an SMB owner never gets easier. You don’t want to be one of the 20 million companies in the US that fail to succeed, which means you must adapt to the times. With technology advancing rapidly, each year is different from the next. …
Non-Linear Storytelling with Enterprise-Grade Digital Storytelling Software
What’s a ‘Non-Linear’ Digital Story, and How Are They Made? Digital storytelling is the best way available today to communicate complex stories and add emotional impact. Digital stories are incredibly powerful tools for motivating people to action, enhancing educational programs, and creating …
The Ultimate Guide to Business Advertising in 2022
A good marketing strategy is crucial for the success of any business. In the last few years many advertising trends have come and gone, with consumers’ demands becoming tougher and tougher. However, with so many great innovations in the way brands build their relationships and interact with …
3 Ways Locksmiths Can Use Digital Marketing for More Customers
Although locksmithing is one of the oldest professions, searching for a locksmith locally has gone digital. Digital marketing for locksmiths has become the best way for locksmiths to find new business. Referrals are still the best way for locksmiths to get new business, because the referrer trusts …