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How to Become a Digital Marketing Specialist

How to Become a Digital Marketing Specialist

Did you know that more than 50 percent of people want to change jobs?Making a career change is never easy, but doing what you love is worth the effort. If you’re passionate about social media, love to create content, and can strategize marketing plans, becoming a digital media specialist may be the right choice!

But, what is digital marketing? Essentially, it involves promoting brands and using digital communication to connect with potential customers. So, digital marketers may use email, websites, social media, text messages, and multimedia.

Would you like to know how to become a digital marketing specialist? If so, keep reading as we share the steps you should take to get the job of your dreams!

Acquire Crucial Digital Marketing Skills

If you want to become a digital marketing specialist, you’ll need to learn technical skills, such as:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Analytics
  • Social media marketing
  • Email marketing
  • Advertising

Some people prefer to attend college or university, but this isn’t always necessary. There are plenty of online boot camps and courses that you can do in your free time. Upon completion, you receive a certificate and display competence in digital marketing skills.

While you build your technical foundation, you should also develop soft skills like leadership, visual design, and a strong writing voice.

Learn How to Use Digital Marketing Tools

Gaining experience with as many digital marketing tools as possible will make it much easier to start your career. Some of the most critical include:

  • Google Analytics
  • Google Ads
  • SEMrush
  • MailChimp
  • Hootsuite
  • Canva

Moreover, you should be familiar with the most common social media platforms. Knowing how to create and market social media content effectively is a great way to gain experience in the digital marketing world.

Build a Portfolio

The next step to becoming a digital marketing specialist is putting together a portfolio that showcases your abilities. Instead of simply including samples of published work, indicate your role in their creation. And remember to credit others since it shows you are a team player!

You’ll also want to include the outcomes of your marketing efforts, including organic traffic growth or page views.

What if you don’t have any digital marketing work experience yet? In this case, you can include coursework and exercises you did while learning marketing skills. Explain your creative process and the steps you took to develop quality digital marketing content.

Moreover, you can include your own social media channels in your portfolio, as long as they are professional and demonstrate your skills.

Your work experience is also relevant if you use it to create expert content. For example, if you are a personal trainer, including content on health and fitness can showcase your knowledge. This link can give you some ideas as to why it’s essential.

Now You Know How to Become a Digital Marketing Specialist

Learning how to become a digital marketing specialist may seem overwhelming at first. But, after reading this post, you know the steps you need to take to get started. So, get to work!

Did you enjoy this digital marketing guide? If so, browse more of our posts that can help you expand your career!

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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.