Brian Perry 

How Aspiring Photographers Can Avoid Getting Scammed by Clients

Freelance photography is a booming industry for talented go-getters. But even the most ambitious and savvy freelance photographers can occasionally get scammed by clients who demand free work or take advantage of no-deposit deals to get free photos before fleeing without paying a cent. Fortunately, you can learn how to avoid getting scammed by clients by following a few key … [Read more...]

Exploring the Recent Boom in Online Casinos

Some markets have flopped in the last year, but some have thrived; the online casino market is one of them. Whether it's playing online slots, placing bets on the latest football game, or enjoying a round of poker, online casinos provide a one-stop shop for some simple entertainment. We know that this market has boomed, what we need to understand now is why. Ease of Use One … [Read more...]

A Proactive Responsible Gambling Strategy

What comes to your mind whenever the word gambling is mentioned? Is it a setting where some people win loads of money while others lose in equal measures? You may be among such people who are limited to such an understanding. How do casinos work? You may also be asking yourself that query. Gambling encompasses the preparation that goes into this process, the different … [Read more...]

What Website Metrics Should You Pay Attention to and Which Should You Ignore?

There are a lot of numbers and more data available to you regarding your site than one person can manage. Yet, it is very important to understand these metrics to know if your website is on the right path. The alternative is that your website could be headed for failure because you didn’t understand your metrics. Luckily, there is a lot of data that you can safely ignore. … [Read more...]

3 Insurance Policies You Need to Avoid Financial Trouble

There are many different types of insurance, but they all generally ensure one thing - that you have money to claim in the events covered by your insurance policy. Because there are so many different insurances, some are more important than others. Some insurance plans are important and even mandatory to have, while others you’ll probably never need. In fact, nearly anything … [Read more...]

How To Use Cold Emails To Grow Your Small Business

Cold emails are often seen as being an obsolete tactic in digital marketing but the truth is that they can still be very effective. The problem is people got used to receiving them and ignoring them. This is why it is so important to use modern, effective strategies. Cold emails can do wonders when it comes to growing a small business, but only if you take the right approach. … [Read more...]

How SMEs Can Prepare for Google’s May 2021 Algorithm Update

Companies are at the mercy of Google because when the search engine giant decides to update one of its many algorithms, websites can see traffic increase dramatically or fall off spectacularly. And if you're like many small and medium-sized enterprises that are reliant on web traffic to bring in sales, it's vital that you know ahead of time that a big algorithm change is coming … [Read more...]

How HR Departments Can Leverage UX Design Principles

Effectively managing the employer-employee relationship has always been a delicate one for most HR departments. For HR it may be beneficial to look at trends in other business areas that may have person-related flows that can be adapted or emulated to advance ongoing company success. One such focus area is User Experience (UX). UX has been traditionally considered by … [Read more...]

How to Increase Remote Sales for Your Business

Before the Internet, salespeople had to go door-to-door to sell wares. Imagine bringing around an inventory with you, driving around town, and talking to strangers each day. Seems like a colossal waste of time and energy, right? But this tactic worked for decades because people believed that transactions should be done at a personal level. Then, the Internet came. The … [Read more...]

What Legal Protection Does a Small Business Need?

In today’s landscape, it’s easier than ever to launch your own business. If you’ve got access to a computer and internet connection, you might assume you have everything you need to start trading. However, many small business owners don’t realize how vulnerable they are to civil lawsuits and even criminal charges. To ensure your business venture doesn’t end in disaster, take a … [Read more...]