Influencer marketing is more popular than ever thanks to the rise of social media. When you're a brand trying to sell your product, don't overlook the power of peer influence. With influencer marketing, celebrities like Justin Bieber are able to effortlessly sell jeans just by wearing them in a picture and tagging the brand. Authenticity Is Important Peer influence extends to … [Read more...]
Brian Perry
Adapting Your Business to the Rapidly Changing World
Business isn’t what it used to be. With so many ways to connect with consumers worldwide and an entirely new market of competition, the necessity to stay ahead of the pack and find innovative ways to succeed is more imperative than ever before. Many old school businesses, especially those established in the decades prior to the big internet boom, were founded on models that … [Read more...]
How Earnings Per Share Can Help You Trade Successfully
Earnings per share (EPS) refer to the fraction of a company’s profits that are typically allocated to each outstanding share. Evaluating this concept is a relatively straightforward process and can act as a game changer. It provides deeper insights into the firm’s profitability levels, as well as its future well-being. Investors can leverage its power to determine if it’s worth … [Read more...]
How to Stand Out at Trade Shows
Trade shows are great for business and just because you are a small business, it doesn’t mean you cannot be seen and heard at these events. Often, big companies have standard stalls and don’t really bother too much to stand out from the crowd. This is where you as a small business can stand out and get people talking. You have to ensure that the money you spend to be at the … [Read more...]
How Technology Can Help Improve Your Rental Property Business
As a rental property owner, there are several tasks and responsibilities to juggle, especially if you own more than one property. You may have to deal with handling paperwork, tending to tenant requests, and managing the marketing for vacant units, and more. However, the latest technological advancements and innovations that we have access to today can ultimately help you … [Read more...]
5 Personal Challenges That Can Derail Your Small Business
There are many components that sustain a thriving business, such as good personnel and leadership. Since you, as the business owner, are a big part of your company's leadership, this means you have to pay close attention to your personal life because the company rests on your shoulders. The following are five personal challenges that you need to address sooner rather than … [Read more...]
How to Treat Forex Trading as a Business
Forex trading is gaining popularity with investors and entrepreneurs alike. Forex is short for "foreign exchange" and forex trading involves exchanging foreign currencies. To be a successful forex trader, it is advisable that you treat it as a business. Forex trading isn't a "get rich quick" scheme that some tout it to be, but it can yield very positive results when done right. … [Read more...]
How A Future-Proof ERP System Results in Better Business Efficiencies
Unless you are running a business that has no prospects of remaining market relevant in the coming years, the incorporation of technology in your business operations is a topic that should come up regularly. However, for any entrepreneur or management team that is concerned about the future, embracing Enterprise Resource Planning (ERP) systems is an essential requirement. This … [Read more...]
Tips for Selling Online Effectively
Tips on how to sell online, or even what you should sell, are some of the most covered topics on the internet, and also among the most frequently asked questions. However, a straightforward answer to questions like these is never easy—there are so many variables when it comes to e-commerce. E-commerce is a tough businesses. Most people are discouraged at the first … [Read more...]
4 Things You Need to Do When Writing Is Your Business
There are many authors out there who write as a hobby, then there are those who make writing and publishing their full-time career and hope to make a full-time income from it. Many authors think because they work from home, they don't need to really make their writing a "business" so to speak. While that may be true in a sense, there are a few things that you should consider … [Read more...]
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