Despite more people turning to online shopping, over 64 percent of people still prefer to make a purchase in a brick-and-mortar store. While many people participate in showrooming, which is the practice of looking at a product in a store before buying it online, others also participate in web rooming, which is the practice of looking at a product online before buying it in a physical store. If you own a physical location, then here are some tips that you will want to keep in mind to entice customers to buy at your retail location.
Provide Customer Service
Customers want to be helped by a person who knows about the products they are considering. They want to be able to trust that the salesperson is knowledgeable about the products that they are selling and not just looking to make a fast sale. They also want to be greeted warmly when they enter the store and feel like their business is appreciated. It is a real turnoff if employees seem preoccupied with their cell phones or talking to each other instead of taking care of the customer. Additionally, ensure that there is enough staff to adequately care for the anticipated customer load.
Everyone lives in a world where they cannot get things done fast enough. Therefore, make sure that your customers can find what they came after quickly when they enter your store. No one wants to look for an item for a long time, so organize similar items together, which will allow customers to find what they are looking for faster. If they will need different products to complete a project, then keep all the needed supplies together. Maintaining an organized inventory also helps keep the store safer, as everything should be in its assigned place.
Offer Fast Checkout
Customers are willing to wait in line less than five minutes before they start putting their purchases back or leaving them in baskets. In fact, it is the second most common complaint in a recent survey of customers, right behind rude sales staff. Therefore, make sure to keep lines as short as possible. Additionally, give customers something to do with their time by placing interesting displays near the checkout area, or putting magazines on display there. In fact, you might get customers to make a last-minute impulse buy, increasing your sales volume.
Customers want to see a clean store. Therefore, make sure that employees who finish their work are always cleaning or dusting. Zoning an area should be mandatory and happen regularly throughout the day. In addition, make sure that you use a service, like A-Plus Window Cleaning, to keep the windows clean. Windows are one of the first and last things a customer will see in your business. If offered, make sure to keep the bathrooms clean and well-stocked as well.
Customers in need of the products that you sell may come flocking to your location if you use these tips. Happy customers mean more sales volume and more profits for your business.