The Successful Solopreneur

The Successful Solopreneur is an exclusive column by Christina M. DeBusk, small business and health & wellness writer. DeBusk pens this column to provide other solopreneurs the tools (and encouragement) needed to successfully build and grow their own one-person businesses. In addition to regularly contributing to Businessing Magazine, DeBusk has also been published by Country Living, Woman’s Day, and many other publications, with more than 4,500 content-related projects completed to-date.

Do You Have an Exit Plan for Your One-Person Business? Advice From a Certified Exit Planning Advisor and the Author of Your Baby’s Ugly

by Christina DeBusk 5 min read

When I first started my writing business, the last thing I thought about was how it would all end. Still today, I find that I get so wrapped up in what I need to accomplish each day that I fail to consider what happens when I am ready to close up my laptop for good. This is partly because, as a solopreneur, I’m responsible for every aspect of my business. I can’t ask someone … [Read more...]

Stringr Platform Offers Business Growth Opportunities to a Variety of Solopreneurs

by Christina DeBusk 4 min read

As a solopreneur, I am constantly looking for ways to grow my business. In addition to supplying articles and blogs, for instance, I’ve learned how to craft compelling marketing emails and eye-catching press releases. This expansion enables me to increase my revenues with my current clients by offering them even more services. It also increases my appeal to new clients who … [Read more...]

When Moving Your Home Means Moving Your One-Person Business

by Christina DeBusk 5 min read

Since starting my journey as a solopreneur, I’ve moved nine times. Seven of those moves have involved traveling at least 1,200 miles to get to my new home. One thing I’ve learned along the way is to never throw away a good box. Having a staple of sturdy packing materials on hand provides a sense of peace that I won’t be scrambling when the next move comes. These transitions … [Read more...]

Is Your One-Person Business Ready for a Natural Disaster?

by Christina DeBusk 3 min read

Four in ten businesses don’t reopen after a disaster according to the U.S. Small Business Administration (SBA). Another 25% fail the following year. And the failure rate by the end of the second year after disaster strikes is greater than 90%. The question we have to ask ourselves as solopreneurs is: Are we adequately prepared? This question has been on my mind quite a bit … [Read more...]

Brand Clarity Expert Shares Branding Mistakes and Offers Tips for Building a Stronger Brand as a Solopreneur

by Christina DeBusk 5 min read

If you’ve followed The Successful Solopreneur column for any length of time, you know I love a good business book. Who needs crime or romance when you can read about how to grow your business or learn effective ways to differentiate yourself from others in the market? I’d rather take the latter any day. Well, one of my latest reads is Personal Brand Clarity: Identify, … [Read more...]

What to Look at When Doing Your Mid-Year Review

by Christina DeBusk 4 min read

The middle to end of May is the perfect time to do your mid-year review. There’s still over a month left to reach the first-half-of-the-year goals you set for your one-person business. It also gives you enough time to really think about what you’d like to accomplish before the year comes to an end and a new one begins. While everyone’s mid-year review is likely a bit … [Read more...]

How To Take Time Off as a One-Person Business

by Christina DeBusk 3 min read

I have a vacation scheduled in a few months and I have to admit that I’m already starting to sweat when I think about taking the time off. In the past, I used to look forward to my time away from work. I could step out of the office without a care in the world because I knew that someone else would cover for me while I was gone. Plus, I was still getting paid, so why not get … [Read more...]

25 Failure Quotes That Inspire Success

by Christina DeBusk 3 min read

Some days it is easy to feel as if you’ve failed. Your business isn’t growing like you expected, there’s tension in your relationships, and no matter what you do to try to turn things around, nothing seems to work. Though failure can make you feel incredibly alone, this is one feeling that most everyone has endured at one time or another. It represents all of the doors that … [Read more...]

3 Books I Found Helpful as a Solopreneur

by Christina DeBusk 4 min read

I’m the type of person who would rather snuggle up with a good self-improvement book than spend my time reading a book in any other genre. As a solopreneur intent on providing my clients the best service possible, many of these books fall into the business realm. Yet, one thing I’ve noticed is that a majority of these writings are geared toward employee-based companies. They … [Read more...]

Stay in Business for Yourself or Work for Someone Else: Is It Time to Hang Up Your Solopreneur Shoes?

by Christina DeBusk 5 min read

A couple of months ago, my business started to slow a bit. I’ve worked for myself long enough to know that there are natural ebbs and flows, with some times of the year being more lucrative than others. However, the unknowns created by the pandemic caused me a bit more concern. How long would this downturn last? Was it time to get more work? After a few weeks of being less … [Read more...]