One of the biggest obstacles I’ve faced as a solopreneur is marketing. Because I didn’t know much about business ownership before deciding to write for a living, I had only envisioned days sitting at my computer, doling out article after article. It never even entered my mind that I’d have to spend a decent amount of my time also getting people to hire me. However, I quickly … [Read more...]
The Successful Solopreneur is an exclusive column by Christina M. DeBusk, small business and health & wellness writer. DeBusk pens this column to provide other solopreneurs the tools (and encouragement) needed to successfully build and grow their own one-person businesses. In addition to regularly contributing to Businessing Magazine, DeBusk has also been published by Country Living, Woman’s Day, and many other publications, with more than 4,500 content-related projects completed to-date.
As a solopreneur, you wear many hats. You’re both employer and employee, which also means that you are bookkeeper and accountant, appointment scheduler and marketer, customer service representative and tax preparer. And that’s just a few of your roles. At the end of the day (the incredibly long and sometimes extremely tiresome day), it’s not uncommon to have very little … [Read more...]
I’ll be honest. I never had any intention of working for myself. Nope. Not ever. However, as often happens in life, one day about six and a half years ago now, I found myself in a position where I began working as a freelance writer. Though I still have my days where I question why I traded in my badge and gun for a computer, pens, and paper, if I had my chance to go back … [Read more...]
When I think of Johnson & Johnson, one of the first images that comes to mind is a newborn baby being cradled while lying in a kitchen sink partially full of lukewarm, sudsy water. As a lightly colored wash cloth is wiped across the baby’s smooth-as-silk skin, the parent bather is smiling, safe in the knowledge that the products will not irritate the little one’s eyes or … [Read more...]
One of the things I miss most about working for someone else is time off with pay. When you’re able to go on a much needed vacation, enjoy a national holiday with family and friends, or simply take a sick day when you’re not feeling up to par—all without having to sacrifice your income to do it—it just feels different. It feels better. However, this doesn’t mean that you … [Read more...]
In early 2012, I became what I’d call an "unintended solopreneur." Whereas some solopreneurs have always dreamed of working by themselves and for themselves, I’d actually never planned to take that kind of path. In fact, I was more than happy in my day job earning a paycheck while serving my local courts as an Enforcement Officer. That is, until I found myself in the … [Read more...]
In my last post, I shared a number of benefits of being a solopreneur because, let’s face it, it has to be worth it or else I and all of the other solopreneurs out there wouldn’t likely take this type of career route. However, no matter how much you like what you do for a living as a solopreneur, working for yourself and by yourself isn’t always easy. Especially if you truly … [Read more...]