Infographics

How to Measure the Performance of Your Online Events

You’re ready to roll out a ground-breaking online event. You have the platform, content, presenters, and promotions in place, but what about performance metrics? Do you know which metrics you will track? If not, you need to figure it out before your event. But why? If you measure your event’s performance, you will have concrete results to show from your investment. By … [Read more...]

Small Business Owners are Optimistic, According to a New Survey

The COVID-19 pandemic has presented a myriad of challenges for small business owners from lockdowns stopping business altogether to additional costs for safety and sanitation equipment. With all of these roadblocks, one would expect entrepreneurs to flee from opening traditional small businesses, but according to a new survey by JustBusiness, many entrepreneurs are rising to … [Read more...]

Perfecting the Art of Self-Promotion For Women Entrepreneurs

Whether you are celebrating your first paycheck, just landed a huge client, or managed to catch the eye of an investor, highlighting and promoting your achievements is crucial for the upward growth of your small business. However, for business owners who are women, announcing personal success to peers can be difficult. In fact, studies show that women who are pursuing career … [Read more...]

Expand Your Business Using These Low Budget Marketing Techniques

Marketing is the lifeblood of any business. Without a good marketing plan, most businesses do not survive long. The problem with most marketing plans is the cost. No matter how you slice it, there is no way to accurately predict what the response of any marketing campaign will be. As such, it leaves many businesses, small and large alike, trying to determine whether these … [Read more...]

Infographic: Ideas and Tips to Write eCommerce Listings That Sell Quicker

Various forms of digital and internet marketing have become the standard for selling products and services. And if your business wants to succeed, you need to write persuasive online listings using words that quickly get your message across. The right words in your online listings can paint a clear picture for readers about what you’re selling, compelling them to take action … [Read more...]

Leadership Lessons Beyond the Boardroom

When it comes to running a business, leadership is a hot conversation topic. Many upper level management staff study leadership theory to identify best practices of leading a team. However, discovering leadership styles and lessons don’t always come from a textbook. Many leadership lessons can be learned from road trips. Lesson 1: Establish Goals Before you hit the road for a … [Read more...]

A Look at Employer Drug Testing Policies and Marijuana: An Infographic

Marijuana. It’s a hot topic of debate and largely controversial both culturally and in the workplace. For years, marijuana has been a major component of employee drug screenings, but in 2019 when 33 states have laws protecting medical marijuana use, the stigma associated with cannabis is slowly dwindling. The changing attitudes towards cannabis are making many employers … [Read more...]