Branding is now more important than ever. Businesses have now evolved to start focusing more on brand awareness over just making the sale. After all, awareness comes before potential customers could even be persuaded to purchase. Even existing customers must be a part of a company’s brand awareness campaign. This isn’t just to inform them about new products or services but also to build or maintain their brand loyalty.
There are many different ways to build brand awareness. Some require a bit of financial investment, but many can be done with little to no money involved.
This infographic, created by Panda Paper Roll Company, will share with you ten simple ways you can increase your company’s brand awareness. These cover everything from more traditional ways, such as hosting an event and handing out your business card, to digital means like publishing an electronic newsletter and hosting your own podcast.
None of these techniques can stand out on their own. You should ideally combine several of these for more impact and to cover as many channels as possible.
Let’s take hosting an event, for example. It’s great for being in the same room as the people you wish to attract, building connections, and making things a lot more personal. The downside, however, is that it takes more planning and resources to pull off. So, it’s best complemented by other options that you can do more regularly over the long term.
You have plenty of choices when it comes to low-cost brand awareness campaigns like a weekly newsletter, a podcast, and organic SEO. You may not generate instant results in any one of these but they will pay dividends in the foreseeable future when you combine them and do them regularly.
Take a deep dive into each strategy and find out which ones work for your business by checking out our infographic on ten simple ways to increase brand awareness.
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