Brand Awareness

The Benefits and Costs of Investing in a Business Franchise

In the franchise business model, the franchiser allots certain privileges to the franchisees to conduct approved commercial activities like advertising products and broadcasting for a certain period of time. Such a business model is an alternative to others, such as the independent and corporate expansion model via chain stores that reduces the liabilities and risks for the … [Read more...]

Ways to Increase Brand Awareness for New Startups

Startups face many challenges, but one of the biggest is building brand awareness. How can you create strong brand awareness that makes your company name memorable? The process will take time, but here are some excellent ways to help increase your brand awareness. Give Away Promotional Products You can’t build brand awareness without getting your company’s name and logo seen, … [Read more...]

The Future of Email Marketing: Why Do We Still Need It?

According to a recent survey conducted by the Radicati Group, around 3.8 billion people worldwide were using email in 2018. The study shows that the number of users is increasing day by day – by the end of 2022, we are expecting to see a 10.53% increase, meaning no less than 4.2 billion people are expected to use email by this year. Even if some Buzz Feed article might tell us … [Read more...]

Can Social Media Help Grow Your Brand?

Are there any benefits for advertising your business on social media? Considering that there are over 3.2 billion active monthly users of different social platforms around the world, you would be missing out on the next big business avenue if you didn’t! You may still be skeptical about social media's benefit for your brand. Many people use social media for personal reasons, … [Read more...]

What Is A Digital Marketing Agency and What Does It Do?

When it comes to marketing, many business owners keep hearing about how it's changed, and that's because it has changed, and to quite a significant degree. Traditional marketing techniques are failing to live up to the potential they once had, while newer and more innovative techniques have become the standard way of getting your brand noticed. This had led to the rise of … [Read more...]

More Than Just Logos: What It Takes to Build Brand Awareness

By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and building brand awareness are easy tasks. That couldn't be further from the … [Read more...]