Brand Awareness

Brands and Businesses That You Will Love

As far as most companies are concerned, potential buyers fall into one of two categories: They are either other businesses, or they are consumers. Businesses that sell things to other businesses are called B2B and businesses that sell things to consumers are called B2C. Sure there are B2C2B and B2B2C and DTC and many other variations, but the point is that when you are … [Read more...]

What Is Social Listening and How Can You Maximize the Use of It?

Social listening is an essential tool in marketing as it gives brands the opportunity to analyze, track, and respond to conversations about them on social media applications. While it’s an important part of audience research, it’s often overlooked by new companies that want to have a strong position in their industry. Here’s how you can maximize the use of social … [Read more...]

The Power of Packaging: Custom Designs for Cost-Effective Marketing

Your product’s branding is integral to its commercial success. Nobody will know your awesome product exists without an effective marketing strategy, but trying to get your product noticed can become an expensive game to play. A super-slick website can set you back thousands of dollars while social media marketing can rapidly deplete your funds, but there’s one key marketing … [Read more...]

Leverage Your Business’ Social Media

Social media is where the action happens nowadays and if you’re in business, chances are you’ve at least created accounts on the main platforms. However, just having staked a claim to your company’s name on Twitter, Facebook, Instagram, and the like doesn’t equate to maximizing the benefits these platforms offer. Leveraging social media can prove to be crucial to your … [Read more...]

The Benefits and Costs of Investing in a Business Franchise

In the franchise business model, the franchiser allots certain privileges to the franchisees to conduct approved commercial activities like advertising products and broadcasting for a certain period of time. Such a business model is an alternative to others, such as the independent and corporate expansion model via chain stores that reduces the liabilities and risks for the … [Read more...]

Ways to Increase Brand Awareness for New Startups

Startups face many challenges, but one of the biggest is building brand awareness. How can you create strong brand awareness that makes your company name memorable? The process will take time, but here are some excellent ways to help increase your brand awareness. Give Away Promotional Products You can’t build brand awareness without getting your company’s name and logo seen, … [Read more...]

The Future of Email Marketing: Why Do We Still Need It?

According to a recent survey conducted by the Radicati Group, around 3.8 billion people worldwide were using email in 2018. The study shows that the number of users is increasing day by day – by the end of 2022, we are expecting to see a 10.53% increase, meaning no less than 4.2 billion people are expected to use email by this year. Even if some Buzz Feed article might tell us … [Read more...]

Can Social Media Help Grow Your Brand?

Are there any benefits for advertising your business on social media? Considering that there are over 3.2 billion active monthly users of different social platforms around the world, you would be missing out on the next big business avenue if you didn’t! You may still be skeptical about social media's benefit for your brand. Many people use social media for personal reasons, … [Read more...]

What Is A Digital Marketing Agency and What Does It Do?

When it comes to marketing, many business owners keep hearing about how it's changed, and that's because it has changed, and to quite a significant degree. Traditional marketing techniques are failing to live up to the potential they once had, while newer and more innovative techniques have become the standard way of getting your brand noticed. This had led to the rise of … [Read more...]