When it comes to marketing, many business owners keep hearing about how it's changed, and that's because it has changed, and to quite a significant degree. Traditional marketing techniques are failing to live up to the potential they once had, while newer and more innovative techniques have become …
Brand Awareness Articles and Interviews (tag)
Think about Rebranding? Seven Ideas to do it Right
Whether you ignore them or not, changes are inevitable, in business as in life. Awareness of ever-changing trends and circumstances is necessary when doing business, but sometimes it takes more than just keeping up with the pace of change. Every once in a while, a company needs to go through a …
More Than Just Logos: What It Takes to Build Brand Awareness
By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and …