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What Is A Digital Marketing Agency and What Does It Do?

What Is A Digital Marketing Agency and What Does It Do?

When it comes to marketing, many business owners keep hearing about how it’s changed, and that’s because it has changed, and to quite a significant degree. Traditional marketing techniques are failing to live up to the potential they once had, while newer and more innovative techniques have become the standard way of getting your brand noticed. This had led to the rise of digital marketing and the industry surrounding it.

However, there are fundamental differences between digital marketing agencies and those that offer more traditional marketing. Because of the new techniques and platforms available, many digital marketing agencies such as OMG Commerce have been able to expand and thrive rapidly. However, that leads to a variety of questions about what digital marketing is and how it can help businesses. With that in mind, it’s worth exploring what a digital marketing agency is and how it can help a business in almost any niche.

What Is Digital Marketing?

This type of marketing can seem complex, but it’s actually quite simple; digital marketing is the targeted promotion of a brand or business through technology. This is typically data-driven and has become increasingly more organized and targeted over the past several years. These forms of marketing are also able to provide real-time results, which allows marketing professionals to adapt and adjust marketing campaigns as needed. Because of this, it’s consistently shown to provide better results than a majority of traditional techniques. It also takes out the guesswork that was often involved in marketing. Strategies can be tested and adjusted constantly to see what is and isn’t working. Marketing professionals will be able to implement strategic changes in real time while monitoring the implications of these changes.

What Is a Digital Marketing Agency?

With that in mind, it’s worth considering what a digital marketing agency is and how it differs from a more traditional marketing agency. The most obvious difference is that a digital marketing agency provides results-based marketing in the digital world. Instead of the likes of billboards and newspaper ads, digital marketing agencies are concerned with clicks, subscribers, views, and engagements. Because of the difference in platform, there are also a variety of fundamental differences in how these marketing campaigns are done.

In the past, many marketing agencies would provide what was known as a spray and pray approach. This would be where the firm would blanket a particular area with marketing materials and press, hoping their efforts will generate interest. In their place are strategies and professionals who can provide quantifiable and verifiable results. In short, a digital marketing agency can work as a brand-development and lead-generating engine.

What Does a Digital Marketing Agency Do?

Now that you know what a digital marketing agency is and what it focuses on, many people will still be wondering what a digital marketing agency does. While it does many things, chief among these is that they master your brand’s image online. As digital marketing focuses on the online realm, an agency will put all of its focus on generating a positive image of your company online. Doing so can, and will, take many forms throughout your partnership with an agency.

A highly-skilled agency will be able to position your company as an industry leader by creating content that establishes you as an authority figure in your industry. Doing so helps to build trust with your potential customers and helps to start building a relationship with them before you’ve even met them. Because of this, an agency works as a lead generation and brand improvement company. With that in mind, they can often prove vital when it comes to the success of your business. Many will also be able to provide a variety of strategies across search engine optimization (SEO) and social media to increase your brand’s visibility while helping to generate an effective sales funnel.

As it’s a fundamentally data-driven process, it will also be able to provide you with an exact ROI, letting you know what is and isn’t worth a significant amount of resources. For example, if social media advertising is bringing in a significant amount of sales, then you’ll be shown this and be able to invest more into this platform to improve your bottom line. Furthermore, you’ll also know what is and isn’t working and where you’ll need to adjust your marketing campaign.

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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.