Startups face many challenges, but one of the biggest is building brand awareness. How can you create strong brand awareness that makes your company name memorable? The process will take time, but here are some excellent ways to help increase your brand awareness.
Give Away Promotional Products
You can’t build brand awareness without getting your company’s name and logo seen, and one of the best ways to do this is to give away free promotional items. These items should feature your business’s name or logo so that people remember your company name and are reminded to come to you when they need a certain product or service. It is an affordable and effective marketing technique that shows results.
It’s best to opt for products that are useful or have some connection to the services or products your company sells. For instance, if you are in the tech industry, you could give away promo USB flash drives or mouse pads that feature your logo. There is a massive range of quality and inexpensive promo items you can use to enhance your brand awareness from cooler bags and promotional mugs to T-shirts and golf balls. Check out the range of products available at promotionswarehouse.com.au.
Advertising is a simple and proven way to increase your brand awareness; however, you need to ensure you advertise through appropriate channels. If you don’t, you could be wasting your time and money.
If you have a locally run business, traditional advertising is still an excellent method to get your brand known and remembered, so consider investing in billboards and leaflet drops. On top of that, in this digital age, every business needs to advertise on the internet, no matter what type of business you run. Two of the most effective ways of promoting online is to use Google Ads and social media advertising. Your advertisements should contain a photo that engages your audience and text that contains target keywords. Make sure you post your ads on platforms your target audience uses frequently to ensure the highest amount of interaction.
Build a Social Media Presence
Social media is not just a place to post ads. It’s also a platform to promote engagement and build trust with your target customers. You should aim to be on social media platforms that are dominantly used by your target demographic, while still providing consistent content that appeals to all audiences. Having a consistent look and feel to your posts on social media will help people from all demographics identify your company.
Another part of having a successful social media presence includes posting content regularly. No one pays attention to someone on social media who only posts once every two months, but at the same time, you don’t want to overdo it and post content every hour on the hour. You want to create a regular posting schedule that draws attention and receives optimal engagement.
You will also find that the more you interact with people on social media, the more you will build brand awareness. Replying to comments and answering questions will help people trust and remember your brand.
Stay Ahead of Your Competitors
Every business has competitors and competing with them can be one of the most daunting challenges that small businesses face. If you want to build brand awareness, you need to stay ahead of your competitors.
You can use tools like SEMrush to find the top competitors in your field based on a primary keyword. Once you have a list of competitors, you should visit each company’s website and landing pages to study the page speed, the navigation tools, the visuals, and other elements. By becoming familiar with their brands and UX and UI design principles, you can gain insight into how to craft your own website content and brand.