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Effective Marketing Techniques Using Die-Cut Stickers

Effective Marketing Techniques Using Die-Cut Stickers

Everywhere we look – cups, laptops, phones, iPads – we see die-cut stickers. From a business marketing standpoint, a sticker is an inexpensive and fun way to help build your brand, increase your visibility, and boost morale, too!

Not only are stickers inexpensive, but typically, customers like them and view them more as a gift than a promotional tool. When customers stick your brand on anything they use out in the world, that’s free advertisement for your business. No one needs to tell you how invaluable that can be!

A local print shop in Los Angeles will know how to help you promote your brand using this cost-effective marketing technique!

The Basics

Die-cut vinyl stickers are waterproof, weatherproof, and easy to clean. High-quality, professionally-printed stickers are resistant to fading, and most can be removed cleanly from any surface without leaving behind a sticky residue.

Get the most bang for your sticker buck by thinking about the following:

  • There are lots of sizes available, but the 1-inch is a popular size.
  • Most die-cut stickers come in square, round, oval, or custom shapes.
  • Die-cuts are most effectively used in branding but have limitless potential.
  • Unique designs are eye-catching and can become highly sought after.

Start with a Design Team

A professional design team can help you start your die-cut sticker process, whether you know exactly how you want your sticker to look, have a basic idea, or have no idea at all.

You can be as hands-on in the process of designing your sticker as you’d like to be. Your design team can help you think through the best colors, shapes, and sizes and narrow down the best options for your specific purpose.

Local print shops should carry a wide variety of sticker and label printing materials and offer many options within those materials. Select your preferences or talk with your design team about what they think may be best.

Die-Cut Basics

Stickers and labels can be printed and cut into almost any shape. Die-cutting is a process in which we contour cut around your printed material following your provided digital die line path. This cutting technology means your options are endless! Create something unique that will help your business visibility at a reasonable price.

Local Print Options

A local printing business can offer custom printing services, banners, brochures, roll labels, stickers, hang tag printing, and more!

There’s never a better time to get your brand out in the public eye! Die-cut stickers are a cost-effective, eye-catching way to promote brand recognition. Existing customers like the freebie and potential customers get their interest piqued.


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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.