There are endless marketing tactics that can bring exposure to your brand, but some are better than others. The most effective marketing tactics are those that are well-thought-out, strategic, and tailored to your specific brand and target audience. Here are seven marketing tactics that will bring …
Brand Awareness Articles and Interviews (tag)
Effective Strategies to Increase Brand Awareness
Brand awareness is key to any successful marketing campaign. Without it, consumers may not even know your product exists, let alone what it does or why they should buy it. Consumers must also be aware of your brand to believe in its potential and support its growth. Growing brand awareness can be …
Greggs Bakery Versus the Very Best at Brand Collaborations
After the recent news of a brand collaboration between Greggs and Primark, the question arose - what other partnerships and collaborations have worked best, historically? Brand collaborations have huge benefits for consumers and brands alike. Whether it is the many small collaborations between …
8 Ways to Boost Your Brand Visibility Through Influencer Marketing
Are you wondering how to boost the sales and marketing of your startup? When the startup culture began, it was seen as a considerable risk to open a new company. But now, with the increasing interest of investors, you see more startups in the market than ever before and more competition in …
The Art of Business Promotions: 3 Simple Strategies You Should Consider
When you’re in business, promoting yourself is an ongoing task. And often this seemingly simple task requires you to be creative due to a large number of competitors you may find yourself up against. It’s easy to say that promotion is essential to an effective marketing strategy. But what exactly …
Marketing Your Business to Increase Sales in Three Steps
For new and existing businesses, the process of finding new customers and expanding on existing sales is the greatest challenge. Sales are the lifeblood of your business, whether in retail or professional services. Therefore, finding new customers and retaining your existing ones is your greatest …