In my early days of working for the courts, I had one incident where I was speaking to a judge and questioned a particular process. It didn’t make sense to me and I felt that there was a more effective way to achieve a particular goal. I was abruptly shut down and made to feel small. I never …
Creating Value Articles and Interviews (tag)
Engage New Customers With A Winning Pitch: A 5 Step Plan
Pitching your company’s products or services to prospective clients is arguably the most important step in building a successful business. In order to grow your business and client list, effective pitches are essential. Some of you reading this may feel like pitching to new clients is the most …
Value for Me and Also for Thee
What is the ultimate goal of any business? What is its purpose? Simple questions, right? To make money. Wrong answer. To be profitable? Wrong again. The goal of any business should be to create value. Making money is a short-sighted answer. Focusing on profits also take a short-sighted approach to …
