For the majority of business owners, the idea conjures up discomfort: images of making small talk while balancing cheese cubes and warm white wine in one hand and fumbling for a business card in the other. Despite the fear, when done right, meeting the right people and shaking the right hands can …
Elevator Speech Articles and Interviews (tag)
Tips for Perfecting Your Elevator Speech
I belong to a couple of different groups on LinkedIn, and every once and a while a discussion will pop up asking people to describe what they do in five words or less. While this isn’t always an easy task, it is interesting to read some of the responses. Sadly, most of them aren’t memorable and I …
