Influencers

How to Market Your Brand

A company needs to find its brand early on. It’s what will set it apart from the competitors and make it recognizable to its clients and customers. Even though it seems like an abstract process, it’s actually rather important when it comes to making your mark on the market and creating a customer base. Marketing your brand doesn’t have to be an expensive endeavor, even … [Read more...]

A Startup’s Guide to Effective Influencer Targeting

According to research, traditional marketing doesn’t evoke the trust and authenticity it once did. A recent report shows that almost half of customers are already using ad-blocking technology because they don’t believe paid advertising. On the contrary, customers put a large amount of trust in content created or published by social media influencers. An influencer is a … [Read more...]

Why Affiliate Marketing Matters

Look out, kids — there’s a new marketing buzzword in town, and its name is “affiliate marketing.” This might be a term you’ve heard used in the office or on marketing blogs, but there’s a chance you’re still not familiar with what it actually means. Though you can surely imply some things about it from the name, one of the simplest definitions of it comes from Pat Flynn’s Smart … [Read more...]

8 Tips That Will Help You Create Branded Content That Will Convert

The best online content encourages conversion. Whether you're looking to increase engagement with your readership, increase your sales numbers, or otherwise, you've got to be creating good, branded content. Here are 8 tips that will help you get the most out of your content and get those conversion rates up. Utilize Peer Reviews A reader is much more likely to believe what … [Read more...]

Crafting Your Online Sales Funnel: Make Your Site a Selling Machine

In order to maximize profits, you want to build a unified sales funnel that can turn potential customers into buyers. Establish the goals you hope to achieve as a result of your sales efforts, and then direct your strategies toward outlined objectives by strategically creating content that generates sales. Here are a few ways you can increase the success of your online … [Read more...]

7 Ways To Increase Your Online Traffic

The online marketplace is more competitive than ever, and because of this, many businesses are finding it increasingly more difficult to drive traffic to their sites. There are, however, steps you can take to increase the number of visitors to your website. Below are seven suggestions. Some will yield more immediate results, while others will give you pointers as to how you can … [Read more...]