Lead Generation Articles and Interviews (tag)

5 Easy Ways to Generate Leads for Your Startup

Marketing Carolin Petterson December 15, 2017

No matter what kind of startup you’re running, you should always aim at generating leads and converting those leads into sales. However, studies have shown that 46% of startups fail because they don’t acquire enough customers. What this means is that generating leads isn’t as easy as some people …

How to Utilize Every Aspect of Your Sales Funnel

Marketing Rebecca Jones May 5, 2017

The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, …

Why Every Small Business Should Run Webinars

Marketing Kyle Mucha February 22, 2017

For those who have not come across a webinar before, they are essentially a seminar held online. They give you a platform to communicate to a large audience, in real time, about a specific topic or interest. Imagine being able to present to hundreds of people without anyone needing to spend the time …

What is Marketing, and How Is It Different from Sales?

November 1, 2015

Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with …