Lead generation is an intricate, ever-changing process that often requires businesses to adapt and overcome a range of challenges in order to succeed. What’s more, there’s no such thing as a one-size-fits-all for any company out there, no matter the industry or the need for new leads. If anything, …
Lead Generation Articles and Interviews (tag)
The Benefits Of Outsourcing Appointment Setting
Cold calling to turn prospects into leads is one of the most dreaded yet essential tasks for sales personnel everywhere. Balancing the need to generate new qualified leads with other responsibilities can lead to wasted time and the overburdening of your staff. Since your revenue will not increase at …
5 Easy Ways to Generate Leads for Your Startup
No matter what kind of startup you’re running, you should always aim at generating leads and converting those leads into sales. However, studies have shown that 46% of startups fail because they don’t acquire enough customers. What this means is that generating leads isn’t as easy as some people …
How to Utilize Every Aspect of Your Sales Funnel
The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, …
Why Every Small Business Should Run Webinars
For those who have not come across a webinar before, they are essentially a seminar held online. They give you a platform to communicate to a large audience, in real time, about a specific topic or interest. Imagine being able to present to hundreds of people without anyone needing to spend the time …
What is Marketing, and How Is It Different from Sales?
Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with …
