Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with a concentration on long-term results. Successful marketing strategies match potential customer demands with products and services offered and create quality prospects or leads for sales.short url:
Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.