![What is Marketing, and How Is It Different from Sales? What is Marketing, and How Is It Different from Sales?](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_875,h_500/https://businessingmag.com/cms/wp-content/uploads/2015/11/business-terms.jpg)
Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with a concentration on long-term results. Successful marketing strategies match potential customer demands with products and services offered and create quality prospects or leads for sales.
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