Advertising

10 Small Business Marketing Trends For 2017

Most small businesses do not have the kind of capital and the staff like that of the big companies. This is why a well-thought-out and creative marketing strategy is vital. If you are a marketer with experience, you know how important it is to keep up with the future of business trends, new marketing channels, and other essential marketing factors that are beneficial for your … [Read more...]

Instagram Marketing Tips from Top Brands

Instagram is all about creating a positive first impression. When customers land on your page they should instantly get a positive impression of your business. Your Instagram page should represent what your brand is all about and look to connect with your customers in a meaningful way. This infographic from M2 On Hold takes you through everything you need to know about how … [Read more...]

4 Technologies that Will Change Business in the Near Future

As technology continues to evolve, businesses are forced to overhaul the way they conduct themselves. While many entrepreneurs have benefitted from using new technologies in new ways, the future promises even more. Cloud computing, for example has eased delivery of services, reduced the cost of doing business, and increased profitability. Here are four other technologies that … [Read more...]

Famous Slogans: From Witty Word-Play to Inspirational

Most of Don Draper’s finest moments on the television show Mad Men came between guzzling alcohol, chain-smoking and adultery, when he found the time and inspiration to craft magical company slogans for his clients’ advertising campaigns. Mad Men gave us an entertaining, but fictional, portrayal of how some famous company slogans came to be, and why they were so important for … [Read more...]

The Role Emotions Play In Marketing

In order to be successful in business, you have to be able to effectively market your products and services to your target market. While it may seem like appealing to your ideal customer’s reasoning or sense of logic would be a great way to do that, you may actually get further ahead by appealing to their emotions instead. Why Emotions Matter In Marketing In a post published … [Read more...]

How to Create an Effective Emotional Marketing Campaign

Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your consumers is emotionally. The question is: How do you create a marketing … [Read more...]

What is Marketing, and How Is It Different from Sales?

Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with a concentration on long-term results. Successful marketing strategies match … [Read more...]

Time to Hang Up Your Shingle? Tips for Effective Business Signs

If you are ready to launch a brick and mortar small business, it is time to “hang out your shingle.” The idiom dates back to the early days of our country when many professionals – including lawyers and doctors -- worked out of their homes. They often hung up a roof shingle with their names and type of service near the front door to show they were open for business. Of … [Read more...]