Advertising

5 Important Factors of Marketing Communications

Before you begin any marketing communications strategy, it is best that you first begin with a plan that includes an analysis of each of the five factors of marketing communications and how they will be part of your strategy. You can look at these five factors as your blueprint for marketing communications success. Without understanding and implementing them, you are … [Read more...]

How to Improve Your Advertising Campaigns

If you have a small business, it is not surprising that the first question you are likely to ask yourself when contemplating ways in which you can better manage your budget is: "How to improve business advertising and marketing?" Before you begin to search for new ways of improving your advertising campaigns, there are a few things you need to think about. What is an … [Read more...]

The Moving Parts in Advertising: Are You Prepared for It?

Today’s marketing is so tightly intertwined with advanced technologies that it’s become one of the most dynamic domains in the world. In fact, there is a clear distinction between classic marketing and digital marketing, with the latter dominating the show. Digital marketing is also one of the domains where everyone has a chance to show off their talents and become … [Read more...]

Does Print Advertising Work in the Digital Age?

Ever since the rise of online marketing, marketers have been asking themselves whether print advertising and more traditional methods of advertising are still useful and effective in the digital age. While online advertising has become the predominant method of growth for a lot of businesses, print advertising and Traditional PR still have their places in the digital age, … [Read more...]

5 Good Reasons You Need A Dedicated Google Ads Expert

Businesses can make use of Bing ads, Facebook ads, and Instagram ads to appeal to their target audience. However, Google AdWords is the king of pay-per-click (PPC) advertising and paid search marketing! From small family-owned businesses to large enterprises - everyone is tapping into the Google network to advertise their goods and services and to increase their client … [Read more...]

Paid Search Advertising: What You Need to Know to Get Started

Every business wants to be found when a user searches using keywords that are related to that business. While you could take the long-term route of doing SEO properly, you could also make your business noticed much more quickly through paid search advertising. Paid search advertising is simply where you bid for or buy ads at the top of search engine pages so your website is the … [Read more...]

The Power of the Phone and Call Tracking

In today’s digital world, it is easy to focus your marketing efforts entirely toward online customers and think that it is the best approach, but this is not always true. While you should certainly be using digital marketing to increase your visibility online and to reach your target audience, it is important that you do not forget about the value of a phone call. Key … [Read more...]

History of Slot Machine Symbols

Have you ever heard of a man named Charles D. Fey? It’s alright if you haven’t, as we cannot see many people knowing who the man is, despite his invention of one of the most played gambling games in the history of the world. This man invented the slot machine back in the late 1800s by designing the Liberty Bell machine—a game that would very quickly sweep the world. It is no … [Read more...]

How Social Proof Can Grow Your Business

With the advancements being made in digital marketing, the opportunities you have to promote your business are now endless. You can follow different kinds of marketing techniques and methods and can gain new customers by just being unique. One of these techniques includes social proof marketing, which is a type of marketing that relies on the reviews and traffic of other people … [Read more...]

Why You Need to Pay Attention to Mobile Marketing

Ignore mobile marketing at your peril. That is the message coming loud and clear from multiple studies showing that more and more, we spend time on our phones that previously we would have spent watching television, reading newspapers, or listening to the radio. Since 2010, mobile phone usage in the United States has more than quadrupled, with numbers rising from 62 million … [Read more...]