Businesses can make use of Bing ads, Facebook ads, and Instagram ads to appeal to their target audience. However, Google AdWords is the king of pay-per-click (PPC) advertising and paid search marketing! From small family-owned businesses to large enterprises - everyone is tapping into the Google …
Advertising Articles and Interviews (tag)
Paid Search Advertising: What You Need to Know to Get Started
Every business wants to be found when a user searches using keywords that are related to that business. While you could take the long-term route of doing SEO properly, you could also make your business noticed much more quickly through paid search advertising. Paid search advertising is simply where …
The Power of the Phone and Call Tracking
In today’s digital world, it is easy to focus your marketing efforts entirely toward online customers and think that it is the best approach, but this is not always true. While you should certainly be using digital marketing to increase your visibility online and to reach your target audience, it is …
History of Slot Machine Symbols
Have you ever heard of a man named Charles D. Fey? It’s alright if you haven’t, as we cannot see many people knowing who the man is, despite his invention of one of the most played gambling games in the history of the world. This man invented the slot machine back in the late 1800s by designing the …
How Social Proof Can Grow Your Business
With the advancements being made in digital marketing, the opportunities you have to promote your business are now endless. You can follow different kinds of marketing techniques and methods and can gain new customers by just being unique. One of these techniques includes social proof marketing, …
Why You Need to Pay Attention to Mobile Marketing
Ignore mobile marketing at your peril. That is the message coming loud and clear from multiple studies showing that more and more, we spend time on our phones that previously we would have spent watching television, reading newspapers, or listening to the radio. Since 2010, mobile phone usage in …