As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like …
Advertising Articles and Interviews (tag)
A Quick Primer on Generational Marketing
Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses. Growing your business will require an accurate demographic snapshot of who your …
