In order to be successful in business, you have to be able to effectively market your products and services to your target market. While it may seem like appealing to your ideal customer’s reasoning or sense of logic would be a great way to do that, you may actually get further ahead by appealing to …
Advertising Articles and Interviews (tag)
How to Create an Effective Emotional Marketing Campaign
Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your …
What is Marketing, and How Is It Different from Sales?
Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with …
Time to Hang Up Your Shingle? Tips for Effective Business Signs
If you are ready to launch a brick and mortar small business, it is time to “hang out your shingle.” The idiom dates back to the early days of our country when many professionals – including lawyers and doctors -- worked out of their homes. They often hung up a roof shingle with their names and …
How the NFL Makes Money
If there is one thing we can all agree on, it’s that the National Football League is a financial juggernaut. In 2014, the National Football League raked in 7.3 billion dollars, with each of the league’s 32 teams taking home $226.4 million. This was an increase of more than twenty percent from 2013’s …
Direct Mail Is Making a Comeback
Colleges and universities are courting my 16-year-old daughter. Almost every day brings a new array of colorful and creative brochures and mailers to our home mailbox. She pours over most of them, marveling at the use of her name and the way some of them target her interests. She loves the fact …