Statista reports that, from 2011 to 2015, businesses in the U.S. spent more than $863 billion total in advertising-related expenses. Furthermore, these costs increase around $10 billion annually, which just goes to show that getting your name, products, and services out there can take a huge chunk …
Advertising Articles and Interviews (tag)
4 Tips for Local Businesses to Design More Effective Adwords Campaigns
If you haven’t heard of Google Adwords before, Adwords is Google’s paid advertising platform. Essentially, Google reserves the top 2-5 spots in their search engine results for businesses that pay Google for their listing. When a search engine user clicks on one of the ads, the business pays Adwords …
Famous Slogans: From Witty Word-Play to Inspirational
Most of Don Draper’s finest moments on the television show Mad Men came between guzzling alcohol, chain-smoking and adultery, when he found the time and inspiration to craft magical company slogans for his clients’ advertising campaigns. Mad Men gave us an entertaining, but fictional, portrayal of …
The Role Emotions Play In Marketing
In order to be successful in business, you have to be able to effectively market your products and services to your target market. While it may seem like appealing to your ideal customer’s reasoning or sense of logic would be a great way to do that, you may actually get further ahead by appealing to …
How to Create an Effective Emotional Marketing Campaign
Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your …
What is Marketing, and How Is It Different from Sales?
Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with …
