Advertising Articles and Interviews (tag)

6 Ways to Combat Brand Fatigue

Marketing Nina Ritz January 21, 2019

Nowadays, we’re being constantly overwhelmed by commercials. An average American is exposed to 4,000 to 10,000 ads on a daily basis. It’s no wonder that the number of Americans using some sort of ad blocking software doubled in the last four years, reaching a 30 percent mark in 2018. People are …

What is Search Marketing? The Basics You Need to Know

Marketing Rebecca Jones September 26, 2018

The expanding stream of advertising ventures far into realms we are sometimes unaware of. The methods and tactics involved in generating website traffic are considered one of the most popular ways of gaining influence these days. As a continuously expanding area of information, the Internet can …

Should You Create a Different Website for Each Store Location?

Marketing Rebecca Jones September 11, 2018

There is no one right answer to the question of whether or not to create a different website for each of your store locations. Historically, companies have approached this a variety of ways. However, if you are considering creating multiple sites, here’s a look at a few valid to consider. Franchise …

5 Keys to Setting and Meeting Customer Expectations

Strategizing Sarah Saker February 6, 2018

Setting and meeting customer expectations is a never-ending process and can be quite the balancing act. Striving to maintain positive relationships with clients results in a more satisfying work environment and greater level of output. Due to advances in technology, customers expect more than ever …