Gone are the days when the Yellow Pages was the sole business directory to find local business listings. With the need to gain widespread exposure on the Web, it is essential for a business to be listed online in order to be easily found. People now tend to search online first when looking for a …
Advertising Articles and Interviews (tag)
Bait and Switch Marketing Woes
As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like …
A Quick Primer on Generational Marketing
Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses. Growing your business will require an accurate demographic snapshot of who your …