Instagram is all about creating a positive first impression. When customers land on your page they should instantly get a positive impression of your business. Your Instagram page should represent what your brand is all about and look to connect with your customers in a meaningful way.
This infographic from M2 On Hold takes you through everything you need to know about how to market your business on Instagram. If you own a business and haven’t done it already; start by setting up a basic profile. This is a straightforward enough process and just requires adding basic information like a company bio and a profile photo.
From there, you can start thinking about how you want to promote your company on Instagram. The general advice is to focus your page on a couple of key points. If it’s a mishmash of too many different things it will be confusing for customers.
Take a look at the infographic for some great advice on how to promote your business on Instagram effectively. It even features some insight into how big brands do things on Instagram so you should be able to gain some insight from them.