Advertising

How to Create an Effective Emotional Marketing Campaign

Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your consumers is emotionally. The question is: How do you create a marketing … [Read more...]

What is Marketing, and How Is It Different from Sales?

Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with a concentration on long-term results. Successful marketing strategies match … [Read more...]

Time to Hang Up Your Shingle? Tips for Effective Business Signs

If you are ready to launch a brick and mortar small business, it is time to “hang out your shingle.” The idiom dates back to the early days of our country when many professionals – including lawyers and doctors -- worked out of their homes. They often hung up a roof shingle with their names and type of service near the front door to show they were open for business. Of … [Read more...]

Direct Mail Is Making a Comeback

Colleges and universities are courting my 16-year-old daughter. Almost every day brings a new array of colorful and creative brochures and mailers to our home mailbox. She pours over most of them, marveling at the use of her name and the way some of them target her interests. She loves the fact that there is some “snail mail” for her. She is not alone. In an age in which … [Read more...]

15 Best Business Listing Places To Grow Your Online Exposure Now

Gone are the days when the Yellow Pages was the sole business directory to find local business listings. With the need to gain widespread exposure on the Web, it is essential for a business to be listed online in order to be easily found. People now tend to search online first when looking for a product or service, so being listed on multiple trusted online business directories … [Read more...]

Bait and Switch Marketing Woes

As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like lobster and I really, really love steak, plus, I was a recent recipient of an … [Read more...]

A Quick Primer on Generational Marketing

Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses.  Growing your business will require an accurate demographic snapshot of who your best customers are, and who potential customers you’d like to acquire are.  … [Read more...]