Expanding into new markets represents one of the most significant growth opportunities for any business, but it also comes with substantial risks. Success requires careful planning, strategic thinking, and systematic execution. The difference between companies that thrive in new markets and those …
Market Position Articles and Interviews (tag)
6 Ways to Expand Your Business into New Markets
The ultimate goal of every business is to grow. This doesn’t mean every business wants to become a multinational conglomerate. It does mean, however, that every business owner wants to earn a bit more and work a bit better. Luckily, the means to achieve it are numerous and varied, so you will be …
Book Publishing Made Easy: 3 Things to Get You Started
Lately, it seems like every big-name entrepreneur has a book. In fact, lots of business owners, famous or not, are publishing books. As human beings, we naturally connect with stories, and we are much more likely to support businesses and organizations with whom we can relate. By publishing a book …
Advise, Advocate and Collaborate: An Interview with Mark Grisafe of M. Grisafe Architect
In this edition of Monday Morning Radio, host Dean Rotbart interviews Mark Grisafe of M. Grisafe Architect about the challenges facing small business owners who operate on a local level. In the interview, Mark talks about how his business has evolved since he opened the doors ten years ago and how …
What to Look for in a Publisher
Usually when people contact me for the first time, they are excited about the prospect of having a book, but they are also nervous. One of the most common comments I hear is, “I don’t even know what to ask yet.” That’s normal. Publishing a book is not an everyday experience for most people, so I …
Craft Beer and Your Business
No, I’m not suggesting you start a brewery (necessarily, but if you do, please let me know!) and I’m not suggesting you start drinking lots of craft beer (necessarily, but if you do, please let me know!). What I am suggesting is that there are commonalities we can be proud of as niche-based, small …
