Media planning is the process of determining how, when, and where to advertise your business to reach the right audience at the right time. With so much content available today and constant changes in social media habits, it can be challenging for businesses to stand out from others. However, proper …
Media Articles and Interviews (tag)
7 Ways to Get Publicity for Your Business
When I speak to people about authority marketing—strategically establishing yourself as the expert in your field in order to grow your business—one of the tactics I encourage is creating and securing publicity and media. The responses are generally that publicity is too time consuming or too …
In With the Old and New: Marketing Then and Now
As with almost everything, marketing has evolved with the times. Just seeing the changes from the 1990s vs. 2017 is enough to give anyone a blast from the past. The advent of new technologies and trends meant businesses had to change the way they marketed their product or services to people. …
The Power of Giving Back: How Small Business Owners Can Become Community Leaders
For a lot of people, business and community leadership are like water and oil — they just don't mix. This preconception is unfortunate because, in fact, small business owners have the power to become excellent local leaders and effect positive changes in their communities. Running a small business …
How to Run a Successful Press Campaign
Press releases. As much as some people would hate to admit it, they’re an integral part of getting your business known. For businesses of any size (but more so startups), they can be the perfect way to boost your website traffic and raise more awareness of your company/brand. However, with the …
How to Use Press Releases to Help You Grow Your Business
Imagine what it would be like if, in order to grow your small business, you had to personally go door to door, telling each and every individual that answers about your products or services. How long would it take you to hit everyone in your target market? Too overwhelming an idea to even …
