Millennials

3 Ways to Effectively Market to Millennials

Everyone wants an enjoyable online browsing and purchasing experience, and that includes younger consumers who make up an ever-growing demographic of those with buying power. The days of labeling Millennials as tight with their purse strings seems to be waning as they are all fully steeped in the workforce by now. The next generation, Generation Z, is already entering higher … [Read more...]

7 Ways to Engage Students as Customers

College students and Millennials represent one-third of the buying population. In most cases, these segments possess the inclination to purchase, primarily because of the availability of disposable income, and thus greater purchasing power. So, for businesses who want to increase their bottom line, a marketing communications plan focused on students would be effective to … [Read more...]

Innovations Your Company Should Adopt to Attract Talented Millennials

Time is the ultimate harbinger of change. This is true in all aspects of life - including the pool of potential employees. With the new year well under way we are facing a large pool of Millennials that are ready to join the workforce in any and all capacities you can imagine. In the US alone there are almost 55 million Millennials ready to work hard. This cannot be ignored if … [Read more...]

Top 6 Trends to Increase Workplace Wellbeing and Happiness

Following the lead of global brands like Google, Apple, and Instagram, companies across the world have started implementing and improving workplace well-being and happiness concepts. These forward-thinking pioneers have adopted the notion that creating a workspace that supports their employees’ well-being and happiness is a powerful motivator for staff retention, loyalty, and … [Read more...]

Learning from Millennial Business Owners: Radio Interview with Amy Friedrich

A recent survey of American small business owners concluded that Gen X and Baby Boomer business owners can learn a great deal from Millennial business owners. Amy Friedrich of The Principal Financial Group, discusses the survey results with Dean Rotbart in this episode of Monday Morning Radio. According to Friedrich, the Millennial business owners who were surveyed are … [Read more...]

Pros and Cons of Joining the Family Business

Family-owned businesses have been the backbone of the American economy since our country’s beginnings. According to the advocacy group Family Enterprise USA (FEUSA), there are roughly 5.5 million family-owned businesses in the U.S. today. These businesses contribute more than half (about 57 percent) of the U.S. gross domestic product and employ almost 63 percent of our … [Read more...]

Managing Millennials: An Interview with Joanie Connell

In this episode of Monday Morning Radio, host Dean Rotbart talks with Dr. Joanie Connell, President and CEO of Flexible Work Solutions, a consulting firm that specializes in leadership development, as well as in preparing youth for work and life. In this interview, she focuses on Millennials entering the work force and the challenges they are facing, and the challenges their … [Read more...]

A Quick Primer on Generational Marketing

Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses.  Growing your business will require an accurate demographic snapshot of who your best customers are, and who potential customers you’d like to acquire are.  … [Read more...]