Millennials

Top 6 Trends to Increase Workplace Wellbeing and Happiness

Following the lead of global brands like Google, Apple, and Instagram, companies across the world have started implementing and improving workplace well-being and happiness concepts. These forward-thinking pioneers have adopted the notion that creating a workspace that supports their employees’ well-being and happiness is a powerful motivator for staff retention, loyalty, and … [Read more...]

Learning from Millennial Business Owners: Radio Interview with Amy Friedrich

A recent survey of American small business owners concluded that Gen X and Baby Boomer business owners can learn a great deal from Millennial business owners. Amy Friedrich of The Principal Financial Group, discusses the survey results with Dean Rotbart in this episode of Monday Morning Radio. According to Friedrich, the Millennial business owners who were surveyed are … [Read more...]

Pros and Cons of Joining the Family Business

Family-owned businesses have been the backbone of the American economy since our country’s beginnings. According to the advocacy group Family Enterprise USA (FEUSA), there are roughly 5.5 million family-owned businesses in the U.S. today. These businesses contribute more than half (about 57 percent) of the U.S. gross domestic product and employ almost 63 percent of our … [Read more...]

Managing Millennials: An Interview with Joanie Connell

In this episode of Monday Morning Radio, host Dean Rotbart talks with Dr. Joanie Connell, President and CEO of Flexible Work Solutions, a consulting firm that specializes in leadership development, as well as in preparing youth for work and life. In this interview, she focuses on Millennials entering the work force and the challenges they are facing, and the challenges their … [Read more...]

A Quick Primer on Generational Marketing

Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses.  Growing your business will require an accurate demographic snapshot of who your best customers are, and who potential customers you’d like to acquire are.  … [Read more...]