Pet Products

5 Essential Copywriting Tips for Your New Line of Pet Apparel

Launching a new line of pet apparel is an exciting time for any animal lover who also happens to be a savvy business owner. It is, after all, a great time to get into the pet business, as the industry is projected to see a significant increase in sales in the next few years. Releasing a clothing line for pets now, whether you’ve already dabbled in selling pet merchandise or … [Read more...]

Friday, June 21 is “Take Your Dog to Work” Day. (At Some Companies, That’s Now Every Day)

I used to be friends with a woman who was fired for bringing her apricot poodle to work. The dogwalker was ill, so my friend thought she would take her chances and bring her pooch to the bank. The good news is that today more people than ever are taking their dogs to work. Partly due to the pandemic, there was a 16 percent increase in Gen Z pet ownership, a 13 percent in … [Read more...]

Why an Experienced Entrepreneur Is Taking His Chances on a Pate Cat Food Cutter

Matthew Grisafe is no stranger to starting a and running a successful business. On September 11, 2001 (yes, that September 11), he launched his first company—an audiovisual programming company that services high-end residences and business wanting customized AV systems. Despite a shaky start, Grisafe has grown his business into one of the top AV programming companies in the … [Read more...]