Launching a new line of pet apparel is an exciting time for any animal lover who also happens to be a savvy business owner. It is, after all, a great time to get into the pet business, as the industry is projected to see a significant increase in sales in the next few years. Releasing a clothing line for pets now, whether you’ve already dabbled in selling pet merchandise or not, gives your business the perfect opportunity to connect with pet owners who can eventually become returning customers.
But before you turn these pet parents into returning customers, you need to get their attention first. This can be done by writing quality copy for your newest line of pet apparel, customizable dog collar collection, or other wearable accessories. Check out these copywriting tips and use them to make your pet products more appealing to both your in-store and online buyers.
Get to Know the Type of Content You Need to Write
Copywriting is not one-size-fits-all. There are many different kinds of copy that you can write for your pet apparel line, such as press releases, product descriptions, blog posts, and social media posts, to name a few.
While there’s no set way to write each of these, there are best practices that many copywriters use to make sure that these copies can achieve the desired effect. For example, product descriptions may be aimed to help buyers make smart purchasing decisions, while blog posts can help you establish your credibility as a business owner and advocate for responsible pet parenthood.
Remember Your Brand’s Defining Qualities
After deciding on the types of copy you need for your business website, newsletter, or marketing campaign, the next thing you should do is give your pet merchandise business a bit of character on paper.
What are the values upon which your business is built? What do you hope to accomplish with the products that you’re selling and the level of service that you provide your customers? What sets your brand apart from other companies that may offer similar products and services?
You can use these ideas to write your company’s About Us copy, but these details can also add flavor to the general content of your website and other marketing copy.
Focus on the Benefits That Your Pet Products Can Bring
It’s important to include the details of the products that you’re selling in the copy. If you’re writing a product description for your branded collars, for example, you can provide specific details such as the materials used, sizing information, and customization options, if you offer any.
At the same time, you shouldn’t stop at just writing down the details; it’s also essential to let your customers see what they stand to gain by owning one of your products. For example, you can highlight how purchasing one of your pet shirts can help pet owners ensure that their dogs will stay snug even during the colder seasons. If you’re selling pet vests, you can talk about the added safety brought about by making a dog wear a high-visibility vest during nightly walks.
Know the People You Want to Reach Out To
In addition to talking about your business and products, you must also try to view your marketing and website content from the perspective of your target audience. Knowing who your ideal audience is can help you craft content pieces that appeal to the people who will likely visit your shop.
For instance, if you’re targeting young professionals who have pets, what activities are they likely to do with their furry family members that involve the products you’re selling? If you live in an area prone to thunderstorms and you’re targeting a local audience, how does purchasing an anxiety vest benefit pets and pet parents in your neighborhood? These small details can help you convey that you understand the needs and wants of your target market.
Build up Your Apparel Line by Maintaining a Blog
Maintaining a blog allows you to set yourself up as a credible resource for topics that are directly related to your business. Also, writing blog entries and posting them consistently gives your readers a reason to keep coming back to your online store.
You can make entries that are focused on the specific products in your new apparel line, how you design the products you sell, and perhaps even feature stories of how your items have made a positive impact on the lives of your customers. Later on, you can even use your blog to support your marketing efforts and build up your partnerships with other businesses and organizations in your neighborhood.
Now, start writing and get your pet apparel noticed by the pet parents in your area or target market. And don’t hesitate to implement improvements on your website and marketing copy down the line as you gain more experience in copywriting and selling quality pet products. Good luck!