The success of a company has always been predicated upon its ability to reach potential customers. In the modern age, various techniques that were used for this purpose have coalesced into what we now called marketing. As new channels of communications opened up over time, largely through development of new technologies, marketing experts kept expanding their repertoire of … [Read more...]
No matter what kind of startup you’re running, you should always aim at generating leads and converting those leads into sales. However, studies have shown that 46% of startups fail because they don’t acquire enough customers. What this means is that generating leads isn’t as easy as some people would have you believe. Luckily, if you follow some ways that have proven to be … [Read more...]
The argument about blogging or vlogging has been creating a buzz in the digital society for a while. The debate about which medium reigns supreme in the modern web is indeed a subject that’s worthy of in-depth discussion. Marketers and advertisers alike are not oblivious to the power of blogging. From startups to mass media giants, blogging has become the backbone of … [Read more...]
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]
Home improvement companies are facing a new challenge in their businesses: the “YouTube DIYers.” These are people that just a few short years ago would have called a professional to fix, build, or install something in their homes, but that now try to go the do-it-yourself route using online videos. For anyone that’s even a little bit handy, it’s tempting to try to save money … [Read more...]
There’s nothing worse than staring at a blank page and wondering what on earth you’re going to write for your next blog post. Anyone in the business of content marketing or simply blog writing for pleasure will know the importance of keeping a regular routine. Publishing posts regularly is key to building an audience and, most importantly, keeping your finger on the pulse of … [Read more...]
Statista reports that, from 2011 to 2015, businesses in the U.S. spent more than $863 billion total in advertising-related expenses. Furthermore, these costs increase around $10 billion annually, which just goes to show that getting your name, products, and services out there can take a huge chunk out of your budget—especially if you’re a smaller business. To help keep these … [Read more...]
For most people, hobbies and business don’t mix. After all, isn’t a hobby generally something you do to forget about work? Something fun? Yet, when you have a passion for something that’s so strong that it takes hold and won’t let go, sometimes you simply must follow it wherever it may go…which is exactly what these eight natural-born entrepreneurs did, turning part-time … [Read more...]
As we move towards the end of 2016, small business owners should already be thinking about the 2017 business year. To give you a jump on the business connections you plan to make, we have compiled a list of the top tips you can implement ensure successful networking in 2017. Network Outside of Your Industry Conferences are an easy place to meet people and network--we all know … [Read more...]
If you take a look at your favorite companies’ websites, you’ll find that almost all of them contain active blogs. Blogs have become an indispensable tool for business owners to communicate with customers and to connect with others in their industries. Blogs also do wonders for helping a business’s digital marketing efforts through search engine optimization (SEO) and link … [Read more...]
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