The USA is slowly, state by state, being reopened following the shelter in place restrictions imposed to stop the spread of the Coronavirus. However, with warnings of a second wave of the virus and the possibility of the full lockdown coming back into force, businesses need to be prepared for whatever the future may hold. A key part of this preparation involves keeping your … [Read more...]
Alyssa is an solopreneur who, in the spare bedroom of her apartment, publishes a popular blog. We sat down with her to see how she does it, and to see what advice she has for our readers. Welcome, Alyssa, and thank you for donating some of your time. I know you’re a very busy solopreneur, and I know that our readers appreciate sharing some of your insights with us. Don’t … [Read more...]
Blame it on the popularity of texting or on the widespread use of social media, but its undeniable that everyone is adding too many embellishments to their writing by adding exclamation points, italics, and ellipses to try to improve a piece of text. More often it succeeds only in doing the opposite. Think of these additions like they are jewelry. An exclamation point is one … [Read more...]
A good product or service does not guarantee that you will have no problem making sales, and attracting the right demographic to your website is no easy feat to accomplish if you are not at the top of your marketing strategy game, which only adds to the difficulty of making sales. The challenge of making sales can be fun, but if you do not see any success, it will not be … [Read more...]
Competition in the culinary world can be fierce, especially in an area saturated with good eateries. Marketing your restaurant has to be done efficiently and effectively for it to stand a good chance of survival. Continue reading for our five top tips that will help you market your business online. Establish an Online Presence via Social Media We hear the term ‘online … [Read more...]
When you think about it, every good story includes visualization. Adding small details to the story helps others to see the big picture for themselves, which is why telling stories with the right information makes the picture come to life so much better. But how does data visualization work, and why is it important? Data visualization shows your audience that you’ve done … [Read more...]
Influencer marketing is huge right now. Kylie Jenner has built a multi-billion-dollar makeup brand on the back of her enormous social reach. In fact, her first lip kits sold out in less than a minute when they were launched. Of course, Kylie Jenner isn’t the only social media influencer out there, but she is one of the best known. Top influencers like Kim Kardashian charge … [Read more...]
Opening your own practice as a physician may have seemed a lot simpler than it really is. You probably figured out rather quickly that establishing yourself in your community will take a lot of work. A big part of growing a successful practice has to do with marketing yourself, and with a few effective marketing strategies, you will be well on your way to establishing a … [Read more...]
If you want your business to do well, it needs to have a good online presence. Even if your business doesn’t sell products or services online, you need to be able to have your potential customers find you online. Everyone is active online today, and so is your competition. If you aren’t trying to improve your business’s online presence, you could be losing out on a lot of … [Read more...]
Due to advancements in technology, modern-day entrepreneurs have everything they need to succeed. However, it’s not all about buying expensive gadgets and gizmos, but selecting a few you like and using them properly. So, what are the good habits of tech-savvy entrepreneurs? Read on to find out. Using Social Media Something modern-day entrepreneurs do is use social media as … [Read more...]
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