In today’s era of technology, your business needs an online presence to remain relevant. A website offers a low-cost solution to extend your business reach to a global audience. One of the most important features of your site is your company blog. A blog allows you to create compelling content that resonates with your target audience, influencing their purchase decisions. A … [Read more...]
Most blog readers are busy people, probably not willing to spend hours reading your long blog post word by word. An astonishing statistic shows that on the average web page, users take time to read at most 28% of the total words in a single visit to the web page. Seems like bloggers stand no chance here, right? This is most likely due to the fact that most blog readers will not … [Read more...]
Being your own boss definitely has its perks. It allows its practitioners to set their own schedules, have more control over their income, and have more control over the kind of work they take on. No one tells them what to do, where to go, what to wear, etc. Being your own boss allows people to have more freedom, but it also tends to require more discipline, motivation, and … [Read more...]
The success of a company has always been predicated upon its ability to reach potential customers. In the modern age, various techniques that were used for this purpose have coalesced into what we now called marketing. As new channels of communications opened up over time, largely through development of new technologies, marketing experts kept expanding their repertoire of … [Read more...]
No matter what kind of startup you’re running, you should always aim at generating leads and converting those leads into sales. However, studies have shown that 46% of startups fail because they don’t acquire enough customers. What this means is that generating leads isn’t as easy as some people would have you believe. Luckily, if you follow some ways that have proven to be … [Read more...]
The argument about blogging or vlogging has been creating a buzz in the digital society for a while. The debate about which medium reigns supreme in the modern web is indeed a subject that’s worthy of in-depth discussion. Marketers and advertisers alike are not oblivious to the power of blogging. From startups to mass media giants, blogging has become the backbone of … [Read more...]
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]
Home improvement companies are facing a new challenge in their businesses: the “YouTube DIYers.” These are people that just a few short years ago would have called a professional to fix, build, or install something in their homes, but that now try to go the do-it-yourself route using online videos. For anyone that’s even a little bit handy, it’s tempting to try to save money … [Read more...]
There’s nothing worse than staring at a blank page and wondering what on earth you’re going to write for your next blog post. Anyone in the business of content marketing or simply blog writing for pleasure will know the importance of keeping a regular routine. Publishing posts regularly is key to building an audience and, most importantly, keeping your finger on the pulse of … [Read more...]
Statista reports that, from 2011 to 2015, businesses in the U.S. spent more than $863 billion total in advertising-related expenses. Furthermore, these costs increase around $10 billion annually, which just goes to show that getting your name, products, and services out there can take a huge chunk out of your budget—especially if you’re a smaller business. To help keep these … [Read more...]
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