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5 Ways to Improve Your Online Business Presence

5 Ways to Improve Your Online Business Presence

If you want your business to do well, it needs to have a good online presence. Even if your business doesn’t sell products or services online, you need to be able to have your potential customers find you online. Everyone is active online today, and so is your competition.  If you aren’t trying to improve your business’s online presence, you could be losing out on a lot of potential business. Hiring SEO consulting services can also help you improve your online presence if you aren’t able to do it alone.

Improving your online presence doesn’t need to be difficult, here are five ways that your business can start working on it.

Optimize Your Website for Mobile Devices

Having a website that works well on a desktop isn’t enough anymore. Making your website mobile-friendly is essential for improving your online presence. More than half of internet searches are done on mobile devices, so the best websites are ones that are mobile-friendly. If your website isn’t mobile-friendly, users on mobile devices will quickly give up on it. A mobile-friendly site will also rank higher in Google searches. One way to help ensure your website can be used on all devices is using a responsive website design.

Maximize User Experience

Everything you do online should be focused on what the user wants. When you’re creating your business’s website, you should be thinking about what would be best for the user. Someone viewing your website is likely looking into your business for the first time, so your site needs to give them a good impression. An important part of user experience is the loading time for your site. If your website takes too long to load, many will likely leave with a bad opinion of your business. A complicated layout can also be turning people away. Working to improve your site’s loading time and using a simple design can work to improve user experience.

Write Blog Posts

One of the best ways to improve your business’s online presence is to create compelling content. An easy way of incorporating more content onto your website is to write blog posts. When you write knowledgeable blog posts related to your industry, you can establish yourself as an authority. People will want to come to you for information. Blogging is also a great way to develop a relationship with your customers.

Get Listed on Directory Sites

Your business being listed on online directories can help bring in more traffic. By being listed on a directory, you could get ranked higher, especially in local searches. Google My Business, Yelp, Yellow Pages, and White Pages are all good options for you to use to list your business. You can also find directories that are more related to your specific industry or location.

Be Active on Social Media

Even if you already have a good website, you should also have profiles for your business on a few different social media platforms. Social media makes it easy to connect with a new audience and your current customers. This gives you a good space to share your business’s content as well as relevant content from others. It also gives you an easy way to interact with customers online.

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by Harvey Carr // Harvey Carr is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.