Mobile Web Design

Is Your Website Helping Your Business Grow?

However big or small your company, your website is, today, perhaps your most important business tool. It’s where people come for information, where you communicate with your customers, where you drive sales, and where you promote marketing campaigns. It’s everything. But far too many businesses are being held back by underperforming sites—ones that are stuck in the dark ages, … [Read more...]

5 Design Mistakes to Avoid When Building Your Ecommerce Website

Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can make when creating an ecommerce site are almost infinite. But a pattern can … [Read more...]

The Benefits of a Mobile-Centric Marketing Strategy

The reason so many marketers suggest that your marketing strategy should be mobile-centric is due to the fact that we live in a mobile-centric world. About one-third of the entire human population has access to a mobile phone but there are other, more relevant statistics to justify such a massive shift in the mindset. Namely, since 2015 there are more searches through mobile … [Read more...]

10 Big Website Flaws Every Small Business Must Avoid

Small companies are up against big companies with big web design budgets, and usually smaller companies with top-flight websites. Since most would-be customers use the Internet to find and vet suppliers, no company can afford a substandard website. Here are 10 major website flaws a small company must absolutely avoid. 1. Poor Mobile Viewing A website with a poor mobile … [Read more...]

Why the South Charms Small Businesses and How to Compete if You Don’t Live There

The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]

Increased Conversions Make a More Profitable Business

When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and add valuable sales revenue to your business. The reason conversions matter so … [Read more...]

4 Technologies that Will Change Business in the Near Future

As technology continues to evolve, businesses are forced to overhaul the way they conduct themselves. While many entrepreneurs have benefitted from using new technologies in new ways, the future promises even more. Cloud computing, for example has eased delivery of services, reduced the cost of doing business, and increased profitability. Here are four other technologies that … [Read more...]