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Five Reasons to Hire a Web Designer Instead of Building Your Own Website

Five Reasons to Hire a Web Designer Instead of Building Your Own Website

If you are a business owner, in particular, the boss of a small company, designing your own website can be a tempting proposition. The fact that there are so many how-to tutorials and low-cost tools available to help you means that it is no longer beyond the capabilities of most.

However, as you will see, there are actually a lot of good reasons to go ahead and hire a bespoke web design agency. Read on and we will explain. 

You end up with a better site 

Nine times out of ten you will end up with a better website. When you hire a professional, your site will look better, be faster, and more user-friendly. 

How-to videos will only take your knowledge so far. You cannot hope to achieve the same results someone who has been creating sites for many years can. 

Building your own site costs more than you think 

A lack of money is one of the main reasons people decide to give building their own website a try. They believe that they can do it for a lot less than what it would cost to hire a designer. 

In many cases, this can be true. But, you’ll likely not be able to save as much money as you think. Most people only look at the cost of buying the domain and hosting it. They forget to properly cost out the hours they, or a member of their staff, are going to spend building the website. Other important costs, like buying royalty-free images, also need to be factored in. 

A good agency can build a website quickly and efficiently. The fact that they buy images in bulk means they will pay only a fraction of what you do. This and other factors like that help keep the overall cost of developing your site down.  

A good web designer will continually improve your site. 

When you hire a good designer, they will come up with an appropriate development plan for your website. They will help you keep it up to date and relevant to your customers. 

As each year goes by, your website will grow and become more of an asset to your business. It will keep pace with the changing needs of your customers.  

Good SEO built-in 

In order to attract new clients, your website needs to rank well in the search engines. If it does not, people will not be able to click through to find out more about what you have to offer.  

The best website designers know how to build a site that is optimized for SEO. Your site will be fast, send the right signals to the search engines, and be designed to convert visitors into actual clients. 

A more reliable website 

A professionally built website will also be more reliable. It is far less likely to go down.  

As you can see, hiring a good web designer makes a lot of sense. However, you need to play your part and clearly communicate what it is that you need. This website design questionnaire will help you with doing this. 

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by Dirk DeBie // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.