It's no secret that the last twelve months have seen a massive shift in our behaviors, both in real life and online. In years to come, we'll look back at 2020 as the moment that the world changed. With more people seeking greater work life balance and electing to work from home, people valuing time with their loved ones, and appreciating the world around them, it's also … [Read more...]
Effectively managing the employer-employee relationship has always been a delicate one for most HR departments. For HR it may be beneficial to look at trends in other business areas that may have person-related flows that can be adapted or emulated to advance ongoing company success. One such focus area is User Experience (UX). UX has been traditionally considered by … [Read more...]
It’s one thing to have customers that shop at your ecommerce store, but it’s quite another to have loyal fans that love what you do. These are the people that become a backbone to your business and are the reason for your success. If you are struggling for repeat business, then it means that you haven’t done enough to transform your customers into loyal fans. It isn’t … [Read more...]
Every business in operation these days is a part of the digital business community in some way. Even if you don’t offer services from the digital niche, the sole fact that you have social media accounts and/or a website means that you are a “digital business”. As a digital business, communicating your business goals, ideas, and services requires a myriad of branding activities … [Read more...]
You don’t need a business degree to know that it’s returning customers who are the lifeblood of any business. While it’s important to attract new customers to your products, customer retention should also be considered a huge priority. A paying customer isn’t just paying for your products, they’re also providing an advertising service by recommending you to others. And … [Read more...]
If you want your business to do well, it needs to have a good online presence. Even if your business doesn’t sell products or services online, you need to be able to have your potential customers find you online. Everyone is active online today, and so is your competition. If you aren’t trying to improve your business’s online presence, you could be losing out on a lot of … [Read more...]
Late in March 2018, Google announced a gradual and continuous rollout of the Mobile First Indexing update on their indexing algorithm. Google insists that this update is geared towards giving mobile users a better user experience as the volume of mobile traffic grows exponentially every year. But what is mobile first indexing all about, and how does it affect SERP … [Read more...]
When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and add valuable sales revenue to your business. The reason conversions matter so … [Read more...]
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