A good product or service does not guarantee that you will have no problem making sales, and attracting the right demographic to your website is no easy feat to accomplish if you are not at the top of your marketing strategy game, which only adds to the difficulty of making sales.
The challenge of making sales can be fun, but if you do not see any success, it will not be long before you lose motivation. Lots of entrepreneurs face the problem of finding their feet at the start, but the key to success is perseverance and better marketing strategies.
If you are looking to revamp your business strategy, here are some great marketing tips to start with.
Pay-per-click is great marketing strategy because you only pay money when someone clicks on the ad and gets redirected to a landing page. Even if they do not click it, relevant demographics still see the ad while entering related keywords in their search. So, you score some extra points by increasing brand awareness as well.
Getting started with a platform like Google Ads is not that difficult. Cleverecommerce Google Ads automation software helps to maximize marketing budget ROI with its great features, and you can also find a free Google Ads coupon online and save money on your first campaign.
PPC marketing is all about testing and making adjustments. Try different ad text copies, keywords, and look for that perfect formula in order to improve the amount of traffic to your landing page. Since you can change things in real-time and keep track of information on analytics tools, it does not take too long before you start making progress through this strategy.
Search Engine Optimization
A brand that is looking to develop a sustainable and long-term marketing strategy ought to invest in search engine optimization. Having a high rank on Google helps with more than just bringing in quality traffic that translates into sales. SEO is also a weapon that can be used to raise brand awareness and establish authority. The fight for the top pages is fierce, but fighting for those top spots is worth all the effort when it produces sales.
A blog is useful even if it is an ecommerce website. First of all, well-written articles will be another reason for people to visit the website. Great content also helps with building authority on Google and improving your website’s SEO score, though you will need to do a bit of research and include relevant keywords.
Finally, when you establish a blog, you can look for guest posting opportunities. Getting backlinks from authority websites and encouraging other bloggers to post on your blog is another component that adds more firepower to your overall business efficiency.
Social Media Marketing
Social media marketing continues to be a cornerstone of a marketing strategy for a lot of brands. Emarsys has revealed that there were about 3.5 billion user accounts on social media platforms in 2019 alone. That number will only continue to grow.
It will take time to build an audience on social media, but if you are willing to spend some money, give away your stuff to influencers, or organize contests, it should not be long before things lift off.
Email marketing can also become a powerful ally if you have some patience. There are a plethora of plugins that can help with automating the whole process, and people will be more than happy to subscribe to your newsletter or special offers so long as you give them some perks.
It can be a simple discount code or a special one-time deal. The trick is to get them to press the subscribe button. Once you get some customer emails, it is time to start your email marketing campaign.
Optimizing a Website
A well-optimized website is also something every brand should have. When visitors have a rough time navigating your website, because they are not able to find a search toolbar, or it loads slowly, they will become impatient and will look elsewhere. Mobile optimization should be a priority as well since Statista projects that about 50 percent of internet traffic will come from smartphones and tablets.
A website is like a business card – it represents you and shows others what your business is like. A bad website will only give you a negative reputation while a great site will make you look great in the eyes of everyone who visits it.
Establishing Authority on Forums and Quora
Finding an active forum is a bit harder now than it has been in previous years. Social media has replaced forums, but you can still find some that are related to your niche with enough research.
In addition to niche specific forums, it could be worth giving Quora a go. Quora is a platform that is similar to social media platforms because you can build an audience of followers by answering various questions. When there is an opportunity to insert a link to your website, make use of it and receive the benefit of extra traffic, which will help improve sales and SEO.