Photography

The Marketing Benefits of Getting Corporate Headshots

With each passing day we come across more and more imagery than before as there are images on Instagram, Facebook, Twitter, LinkedIn, and so on. We are also bombarded with images during any commute, such as on billboards. There is at least one studied reason why. People are targeted with imagery because it is easy to digest. In fact, we can process an entire image in just 13 … [Read more...]

How to Win Over Customers with Perfect Images

How do you build a business online? Through strategy and tactics. Your strategies will develop your overall message, while your tactics will consist of how you’re communicating your messages over time. While text may be the most powerful form of messaging, since words can persuade, it’s a mistake to forget about the subtle impact of photographs. Imaging and the … [Read more...]

5 Design Mistakes to Avoid When Building Your Ecommerce Website

Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can make when creating an ecommerce site are almost infinite. But a pattern can … [Read more...]

A Passion for Quality: 5 Questions with Kristy Romero, Professional Photographer

Kristy Romero is the owner of Inspirations Photography in Murrieta, California. Being in the photography is difficult these days. With the ready availability of digital cameras, the industry is crowded with individuals and businesses vying for the same customers. Kristy's focus on quality and investing in her business has helped her stand out from the crowd. What are the … [Read more...]