When I think of Johnson & Johnson, one of the first images that comes to mind is a newborn baby being cradled while lying in a kitchen sink partially full of lukewarm, sudsy water. As a lightly colored wash cloth is wiped across the baby’s smooth-as-silk skin, the parent bather is smiling, safe in the knowledge that the products will not irritate the little one’s eyes or … [Read more...]
Every business, irrespective of size or industry, benefits from creativity. Sales people dream up new pitches. Engineers invent products. Marketers come up with new logos. Legal Departments try out novel legal theories. Front-line workers figure out more efficient ways to do their jobs. One of the biggest problems a lot of writers have is inspiration. Either there are no … [Read more...]
Every business faces major problems that put its future at risk. Whether these problems are in supply chain, sales, HR, or product design, how your business responds to these problems will help shape what the business becomes in the future. How businesses respond to problems is one of the key ways great businesses set themselves apart. Larger businesses often have the luxury … [Read more...]
Sometimes in business you have to be creative in order to get ahead. Whether you’re trying to come up with a TV commercial that stands out and really captures your target audience’s attention, create a direct mail piece that doesn’t wind up in the trash before it's even read, or solve any other of your greatest business-related problems, a little creativity can go a long … [Read more...]
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