When I speak to people about authority marketing—strategically establishing yourself as the expert in your field in order to grow your business—one of the tactics I encourage is creating and securing publicity and media. The responses are generally that publicity is too time consuming or too unreliable. They couldn’t be more misdirected. Media is still one of the most … [Read more...]
Press releases. As much as some people would hate to admit it, they’re an integral part of getting your business known. For businesses of any size (but more so startups), they can be the perfect way to boost your website traffic and raise more awareness of your company/brand. However, with the amount of companies trying to contact journalists and get their content posted, it … [Read more...]
Mark Grisafe has been running a small, but successful architecture business for the last several years, but knew he needed to change his business strategy if he wanted to compete with the better-known, brand name firms in his area. His firm, M. Grisafe Architects, is a full service commercial and residential architecture firm based in Long Beach, California that can handle … [Read more...]
Marketing stunts have been around for as long as the art of marketing itself, and frankly they are often quite annoying. Some of them however, have proven by sheer success that they were also a stroke of genius on the part of their creator. Consider the following examples. The Wait list Mailbox, an app marketed to the general public as the magic way to have an empty … [Read more...]
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