Small Business Brand Personality

The Best Employer Branding Techniques

The recruitment process for new talent can be difficult. You have to find the right person, acquaint them with your company and its work culture, and familiarize them with the corporate mission. Employer branding is a way to eliminate the need for this long process. To get the most value out of your employees, it is essential that they identify with your brand; it leads to … [Read more...]

Tips for Marketing Your Construction Business

Everybody understands the importance of promoting a business, but not everyone is gifted at finding ways to extend their clientele reach. It can be particularly difficult to market a construction company or contractor as new and exciting. Here are a few simple steps to get your construction business noticed. Set a Budget When planning a marketing campaign, it’s important to c … [Read more...]

How One Pediatric Speech Therapy Business is Using Their Brand Personality to Connect with Clients

As a small business owner, it can be an ongoing struggle to compete with larger companies with bigger marketing departments and budgets. You may feel like everything you’re doing to try to get your company’s name out there is getting buried in all of the advertising “noise”. So what’s a small business to do? The answer is to use your “uniqueness” to your advantage. … [Read more...]