Running a small business is extremely difficult. One of the most difficult parts of the job is marketing your business. While huge corporations may have huge marketing budgets with almost limitless resources, small business owners must make do with much less. If you want to succeed at marketing your …
Social Media Mistakes Articles and Interviews (tag)
How Businesses Can Stay on the Right Side of the Law when Using Social Media
Social media can be a great tool for businesses and there are plenty of inspiring examples of businesses getting it very, very right. Possibly the most shining example of this is still the tweet sent by Oreo during the blackout in the 2013 Super Bowl, which featured a spotlight Oreo and the caption, …
7 Common Small Business Marketing Mistakes
Managing your small business is one of the most exciting parts about being an entrepreneur. There are so many ways to promote your business and get the word out about your products or services and numerous opportunities for growth. However, owning a small business can also feel like you’re …
Expect the Worst: Four Major Business Disasters (and How to Handle Them)
Operating a business is hardly a walk in the park considering there are so many active parts that keep the business machine going. The chance that an important area of business goes haywire is inevitable, which is why it’s best to expect and plan for the worst. There are so many different …
6 Reasons Not to Use Social Media
Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social …
5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them
Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but …
