According to research, traditional marketing doesn’t evoke the trust and authenticity it once did. A recent report shows that almost half of customers are already using ad-blocking technology because they don’t believe paid advertising. On the contrary, customers put a large amount of trust in …
startup marketing Articles and Interviews (tag)
5 Things Every Successful Small Business Needs
Today, there are so many new startups popping up every day that most young entrepreneurs feel like it's the quickest road to success. However, the fact is that only two out of ten startups survive the first 18 months of business. The infancy period of a startup is especially volatile for those …
New Territory: 3 Manageable Risks of Pioneering Your Own Business Industry
Starting a business is a dream for many people, but it can be hard to find success in markets already spoken for by large companies. In an ever-changing business climate, many small businesses and start-ups are finding their success by offering something new. Pioneering your own field comes with …
Is Opening a Consignment Business Right for You?
Fueled in part by America’s recent recession and by our growing interest in recycling of all types of things, consignment stores are growing in popularity. According to America’s Research Group, about 15 percent of Americans will shop at a consignment/resale shop this year. When you compare that …
Startup Going Under? 4 Steps Your Business Should Take to Keep from Drowning
Starting a new business can be incredibly stressful, and financial challenges are common. You may struggle to get recognition from your target audience in a crowded marketplace or to differentiate your business from the competition. Perhaps you are having trouble getting new leads or closing the …
Steps for Launching a Food Truck Business
The food truck business has more than survived its “fifteen minutes” of fame -- it is still growing. According to 2015 research compiled by Statistic Brain, annual food truck revenue in the U.S. is $1.2 billion, a number that has grown 12.4 percent over the past five years. Last year, there were …
