Startup Marketing

A Startup’s Guide to Effective Influencer Targeting

According to research, traditional marketing doesn’t evoke the trust and authenticity it once did. A recent report shows that almost half of customers are already using ad-blocking technology because they don’t believe paid advertising. On the contrary, customers put a large amount of trust in content created or published by social media influencers. An influencer is a … [Read more...]

Is Opening a Consignment Business Right for You?

Fueled in part by America’s recent recession and by our growing interest in recycling of all types of things, consignment stores are growing in popularity. According to America’s Research Group, about 15 percent of Americans will shop at a consignment/resale shop this year. When you compare that percentage to the 11 percent of Americans who shop in factory outlet malls, the … [Read more...]

Startup Going Under? 4 Steps Your Business Should Take to Keep from Drowning

Starting a new business can be incredibly stressful, and financial challenges are common. You may struggle to get recognition from your target audience in a crowded marketplace or to differentiate your business from the competition. Perhaps you are having trouble getting new leads or closing the deal when you do get new leads. You have likely spent a considerable amount of … [Read more...]

A Message to New Entrepreneurs: Here’s a Roadmap to Help Get You Heading in the Right Direction

Sometimes I forget what it was like when I first started my company, and all the challenges that came along with creating something from nothing. In the process of writing this book, I was able to revisit each of the steps I went through and remember what is was like to be a new entrepreneur. This book is written specifically with the new entrepreneur in mind, and is the book I … [Read more...]

4 Tips for Self-Marketing Your Business Via Social Media

As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start.  Once you do get started, do you know how to keep things going?  One of the hardest aspects of social media marketing is keeping things fresh and active so the audience stays engaged. Relevant and … [Read more...]