Startup Marketing

A Startup’s Guide to Effective Influencer Targeting

According to research, traditional marketing doesn’t evoke the trust and authenticity it once did. A recent report shows that almost half of customers are already using ad-blocking technology because they don’t believe paid advertising. On the contrary, customers put a large amount of trust in content created or published by social media influencers. An influencer is a … [Read more...]

Is Opening a Consignment Business Right for You?

Fueled in part by America’s recent recession and by our growing interest in recycling of all types of things, consignment stores are growing in popularity. According to America’s Research Group, about 15 percent of Americans will shop at a consignment/resale shop this year. When you compare that percentage to the 11 percent of Americans who shop in factory outlet malls, the … [Read more...]

Startup Going Under? 4 Steps Your Business Should Take to Keep from Drowning

Starting a new business can be incredibly stressful, and financial challenges are common. You may struggle to get recognition from your target audience in a crowded marketplace or to differentiate your business from the competition. Perhaps you are having trouble getting new leads or closing the deal when you do get new leads. You have likely spent a considerable amount of … [Read more...]

Steps for Launching a Food Truck Business

The food truck business has more than survived its “fifteen minutes” of fame -- it is still growing. According to 2015 research compiled by Statistic Brain, annual food truck revenue in the U.S. is $1.2 billion, a number that has grown 12.4 percent over the past five years. Last year, there were more than 4,000 licensed food trucks in this country, with the average revenue … [Read more...]

Celebrity Endorsements Made Accessible: Radio Interview with Evan Morgenstein of CelebExperts

On this episode of Monday Morning Radio, host Dean Rotbart talks with Evan Morgenstein of CelebExpert about utilizing celebrities in marketing campaigns. According to Morgenstein, celebrity spokespeople are not just for large companies—small businesses can also benefit from the fame and following of a celebrity. Morgenstein says that the main reasons why small businesses … [Read more...]

A Message to New Entrepreneurs: Here’s a Roadmap to Help Get You Heading in the Right Direction

Sometimes I forget what it was like when I first started my company, and all the challenges that came along with creating something from nothing. In the process of writing this book, I was able to revisit each of the steps I went through and remember what is was like to be a new entrepreneur. This book is written specifically with the new entrepreneur in mind, and is the book I … [Read more...]

4 Tips for Self-Marketing Your Business Via Social Media

As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start.  Once you do get started, do you know how to keep things going?  One of the hardest aspects of social media marketing is keeping things fresh and active so the audience stays engaged. Relevant and … [Read more...]