On this episode of Monday Morning Radio, host Dean Rotbart talks with Evan Morgenstein of CelebExpert about utilizing celebrities in marketing campaigns. According to Morgenstein, celebrity spokespeople are not just for large companies—small businesses can also benefit from the fame and following of …
startup marketing Articles and Interviews (tag)
A Message to New Entrepreneurs: Here’s a Roadmap to Help Get You Heading in the Right Direction
Sometimes I forget what it was like when I first started my company, and all the challenges that came along with creating something from nothing. In the process of writing this book, I was able to revisit each of the steps I went through and remember what is was like to be a new entrepreneur. This …
4 Tips for Self-Marketing Your Business Via Social Media
As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start. Once you do get started, do you know how to keep things going? One of the hardest aspects of social media marketing is …
