As a solopreneur, you wear many hats. You’re both employer and employee, which also means that you are bookkeeper and accountant, appointment scheduler and marketer, customer service representative and tax preparer. And that’s just a few of your roles. At the end of the day (the incredibly long …
Target Market Articles and Interviews (tag)
Why Your Email Campaigns Are a Bust
Ever wondered how many emails are sent on a daily basis? What would you guess the number to be? Millions? Billions? Try 196 billion emails. That’s a lot of information flying around cyberspace, isn’t it? Emails have become an integral part of our day-to-day lives and the way we do business. Is it …
How to Take Your Business Marketing to the Next Level
Whether you're a new or established business, there's one thing that you must rely on to spread the word: effective marketing. There are a variety of ways you can reach your target audience, but in order to get the most bang for your buck, you'll want to step outside of the norm. Here are just a few …
How to Reach Your Target Market More Effectively
As a small business owner, you likely already recognize the importance of connecting with your target market in a way that compels them to act. After all, you wouldn’t be able to grow your company if it weren’t for your clients’ support and continued loyalty in regard to your products and …
Finding the PR Plan That Sells: The Keys to Writing a Successful Plan
No company or organization exists without public relations. In fact, all individuals are involved in public relations, even if they call it differently. A clear and comprehensive PR plan (or lack thereof) determines both our appearance and performance to the most significant extent. So, if we want …
