A registered trademark ensures that your business’s recognizable sign or logo legally identifies the products and services of your business. Once registered, that trademark becomes the property of your business. It is only your business that has the right to use that trademark. This matter of …
Trademark Articles and Interviews (tag)
The Proper Way to Conduct a Trademark Search
Many entrepreneurs, especially smaller ones, are violators of trademark infringement. Instead of investing the money in having a proper trademark search done, they rely on their intuition to just assume it will be okay to call their yoga pants "Nikke," assuming that if they just add an extra letter, …
How to Protect Your Company’s Digital Assets
Since the majority of today’s businesses are online, it is important to learn how to protect your digital assets in the same manner you protect your physical ones. Digital assets need to be extra protected against hackers as well as employees of your business. We will offer several tips on how to …
Does Your Business Need a Trademark (and How Do You Register One?)
A trademark allows you to protect the key elements of your business from being misappropriated by malicious third parties, and all of the world’s best-known brands make use of the associated legislation to prevent others from piggybacking on their good reputations. The question is, should your …
Intellectual Property Rights for Businesses
Intellectual Property (IP) refers to intangible creations by an individual or a business. It covers a vast range of creations, including inventions, literary works, artistic works, name of a business, logo, symbols, images or videos used for commercial purposes, designs, recipes and formulations. …
The Complete Guide to Trademark Infringement and Domain Names
When it comes to starting up a business you really need to think hard about your branding and your domain name. This is what will tell your customers who you are and what you are about. You need it to be smart, to the point and most of all, to portray you as a professional entity. When choosing your …
